Fausto Maruri

CEO & CCO

Fausto was part of the creative process that the agency started in 2011.

In 2012, Ecuador won it´s first Cannes Lion a streak that has maintained for the past 7 years, accumulating a total of 40 awards. Maruri GREY is without a doubt the most creative agency in the country and is among the most creative agencies in Latin America.

Fausto is part of the very select Global Creative Council at GREY. He was also the Chief Strategy Officer at Maruri GREY. The first year into the role, the agency was for the first time ranked number 1 at the Effie Awards, a rank that has not changed to the date.

Before he became CEO, he was in charged of the Quito office for 5 years, during which the revernue grew 4 times, winning new business’ and creative awards. In 2018, the first Grand Prix for Ecuador on The Ojo de Iberoamerica festival became a reality. In the same year the agency won 3 Pencils at D&AD. In his career Fausto has won 10 Cannes Lions.

His journey in the business has had a great deal of creative and strategic work, all while balancing his personal life between family, golf and skydiving. Fausto also holds a skydiving big formation world record.

Carlos Haz

CFO

Carlos Haz, Chief Financial Officer, joined Maruri Grey in 2013 to help Eduardo Maruri in the transformation of a successful family business into the globally recognized creative powerhouse it became. Working on the internal and operational changes for information systems, processes, policies, reporting framework, and legal issues, and interacting with the different WPP teams, Carlos played a crucial role in the Maruri Grey acquisition deal by WPP in July 2016.

Since then, he’s been leading the integration of the Ecuador business to the Grey network, working alongside both the LATAM and Global Finance teams and working on his vision of a fit and dynamic structure that allows the business to run in the best conditions while providing Management with a sound financial view of business’ performance and the decision-making process.

Prior to his involvement with Grey, Carlos had a successful seven-year career with Unilever as a financial business partner for food brands like Hellmann’s, Knorr, Magnum, Cornetto, and Fruco across Colombia, Venezuela, Ecuador, Peru, and Bolivia, where he provided extensive and highly valued collaboration to brand marketing, sales, and supply management teams.

Carlos has a degree in economics and built his financial accounting background with PwC.

Andrés Maruri

VP Strategy and Planning

Andrés Maruri, VP Strategy and Planning at Maruri Grey, joined Maruri in 2004 within the accounts department. In 2011, he cofounded Maruri Digital, the digital partner agency for Maruri. Within two years, the revenues of Maruri from the Digital area had gone from 0% to 20% under his leadership. By winning pitches for customers like 3M, LAN Airlines, Umbro, and SABMiller, Maruri Digital became a leading digital agency in the industry.

With a BA in marketing and finance from Purdue University, Andrés also holds an MBA from IDE Business School, where he graduated summa cum laude. He is currently in the middle of his second MBA at the Berlin School of Creative Leadership.

Pipo Morano

Executive Creative Director

Pipo Morano, National Executive Creative Director at Maruri Grey, is a creative with more than 25 years of experience in advertising. He’s been elected multiple times to the jury for Lápiz de Platino, Círculo de Creativos, El Ojo de Iberoamérica, FIAP, New York Festivals, and the Gramado Film Festival, among others. Pipo has worked at important agencies such as FCB, Bates, and Ogilvy & Mather, for clients like Honda, Assist Card, Citibank, Fox, Warner Bros., General Electric, Sherwin-Williams, Converse, Adidas, Sony, Johnnie Walker, 3M, DIRECTV, and Panasonic. He has won more than 350 awards from Cannes Lions, DA&D, Clio Awards, and New York Festivals, to FIAP, Effie Awards, El Ojo de Iberoamérica, El Sol, and London Festival.

Pipo has been at Maruri Grey for 14 years, Ecuador’s leading agency, which has been named the most creative and effective agency in the country three years in a row. With Maruri Grey Pipo has won 41 Cannes Lions, occupying the No. 6 position in the Iberoamerican agency ranking for Cannes: No. 1 in Data and No. 8 in Radio. Maruri Grey has boosted Grey LATAM to become Regional Network of the Year at Cannes, in 2017 and 2018. These awards and recognitions have placed Ecuador on the map of the advertising world and have established Maruri Grey as a reference in the region for being one of the most creative and effective members of the WPP Group.

Andrea Freire

VP Creative Planning

Publicista de profesión con más de 15 años de experiencia en la industria. Llega a Maruri Grey - Ecuador en el año 2013 para formar parte del equipo de Cuentas, enfocando su gestión a campañas integrales de marcas y proyectos nacionales e internacionales.

Hoy en día se desempeña como VP de Creative Planning y ha sido parte de la transformación del departamento para que su rol tenga una participación integral dentro de la estructura de la agencia.

Ha trabajado en Ecuador y Argentina para marcas como Pepsico Foods, VW, Bayer, LG, Renault, Unicef, Alpina, Grupo Nutresa localmente; y para cuentas como P&G, Payless Shoes y Sanofi a nivel regional.

Miembro del Comité de Ejecutivo, Responsable de New Business para la región, Jurado de Effie Latam, Effie Ecuador y nombrada Empleada del Año 2020.

Santiago Maruri

VP Creative Planning

Santiago Maruri, Production Manager, has been part of Maruri Grey since 2002. He started as an Account Executive, handling brands such as Visa, Mastercard, and Texaco, among others. In 2006, he took over the position of Account Director, working with Toni, La Fabril, Tampico, etc.

In September 2010, Santiago began to manage the agency's television production. The results at the end of 2011 were terrific: revenue increased by 95% vs. the previous year.

During 2012 and 2013, he was in charge of managing not only the production company, but also the call center and BTL areas of Maruri Grey Guayaquil. Together with a first-class team, Santiago has been part of the growth of these business areas, which are currently some of the largest in the country.

As Production Manager, Santiago oversees the works of producers, BTL, research, and digital in Guayaquil.

Santiago Crespo

Chief Innovation & Digital Officer, Managing Director Quito

Innovador, estratega y creativo, con más de 18 años de experiencia.

Buscador de tendencias, curioso y ansioso por innovar constantemente.

Apasionado absoluto de su trabajo, enamorado de su familia y aficionado del mundo, la comida y la bebida.

Después de varios internships en departamentos creativos de agencias y experimentar como Brand manager entre el 2001 y el 2004, se asoció a “360 Comunicaciones”, una de las primeras agencias de BTL y digital del Ecuador. En ella trabajó como Director Creativo para empresas como GSK, MSD, Claro, Nestlé entre otras.

En el 2011 atraído por la cultura creativa, se incorporó a Maruri Grey, en donde ha liderado estrategia, creatividad y relaciones para clientes regionales como DIRECTV, PAYLESS, P&G, SANOFI, y locales como UNICEF, NUTRESA, CLARO, entre otros.

Después de 4 años como MD de la oficina de Quito y VP de Creative Planning, hoy combina su pasión por las ideas y la estrategia como Chief Innovation Officer.

Como CIO, lidera el Desarrollo de nuevo capabilities y creación de áreas de negocio como Data&BI, Gaming, Brand Content & Entertainment, Influencer Marketing, entre otros.

Como speaker ha realizado talleres y dictado conferencias en Ecuador, Colombia, Argentina, Chile, Centroamérica, tanto en el ámbito profesional como académico.

Carlos Vascones

National Media Director

Carlos Váscones Bauer Me uní a Maruri Grey en 1998 para trabajar en el departamento de medios tradicionales. En el 2012 me convertí en Gerente de toda la Agencia Grey de la sede de Quito. Desde el 2014 soy el Director nacional de medios. He sido elegido como mejor empleado del año de toda la organización. Durante mi carrera he creado estrategias de medios exitosas para la mayoría de categorías del mercado. Dentro de mis objetivos paralelos a mi desempeño, he podido concretar nuevos negocios para las diferentes unidades como Digital, Producción, Creatividad y por su puesto medios. Me considero un estratega creativo con integralidad e innovación donde puedo ofrecerle a nuestros clientes soluciones adecuadas para sus negocios.