Jorge Serrano

President, Grey Colombia

Jorge Serrano, President of Grey Columbia, has more than 20 years of experience in the world of marketing and advertising. With his entrepreneurial spirit and management skills, Jorge has managed to become a leader in the most effective and profitable agency in the region; under his leadership, Grey has managed to build local and regional brands with excellent business results.

Jorge has experience in the BTL and ATL worlds, brand management, and public relations; therefore, he has helped all the clients of the agency understand the importance of creating integrated strategies and become an advisor and business partner to each one.

Within his experience is the management of Procter & Gamble, Nacional de Chocolates, Alquería, GlaxoSmithKline, Boehringer Ingelheim, Tigo, Banco Santander, Terpel, Sony, Aguardiente Néctar, Ron SantaFe, British American Tobacco, Arroz Diana, El Espectador, Servibanca, Porvenir, Fruco, Noel, Zenú, Alpina, Celumóvil, Intel, Ramo, Alkosto, Philips, Volkswagen, Mazda, Renault, and Mercedes-Benz.

Sebastián Mallarino

Creative VP, Grey Colombia

Sebastián Mallarino, Creative Vice President of Grey Columbia, has been involved in a variety of creative fields since 1995, including multimedia works, television, theater, and film. He is a highly qualified and recognized creative at local and international advertising festivals such as Cannes. In Colombia, an influential media outlet named Sebastián as one of the best creatives of the new generation.

Sebastián started his own multimedia agency when he was 15 years old and has been in the world of advertising since then; he has worked for several brands such as Terpel, Coca-Cola, Mercedes-Benz, GSK, Ramo, Avianca, Unilever, and Tigo, and has garnered exceptional achievement. He has won the Grand Effie and six Nova Awards, three of them Gold. In the last two years, Sebastián has been awarded 14 Lions at the Cannes Lions Festival.

Diego Plazas

Vice president of strategic planning and research, Grey Colombia

Diego Plazas, Vice President of Strategic Planning and Research, is one of the most brilliant young minds in the agency. First he studied pure physics and then anthropology at the Universidad Nacional de Colombia. His curious mind, his vision, and his multifaceted profile allow Diego to be a person who gives the agency innovative knowledge about trends, markets, and consumers, as well as economics, theory, and even argumentation logic.

The knowledge Diego and his team have motivates clients to think about new media applications to generate better, stronger relationships with the consumer. Although he is one of the youngest members of the executive team, Diego is now approaching his seventh year in the planning area in Grey, leading strategic brand planning and designing and implementing market and consumer research—both locally and regionally—for all agency accounts.

Diego has worked in a series of categories with a long list of clients, such as Nutresa, Corona Organization, GM, Mastercard, Johnson & Johnson, P&G, and Mercedes-Benz, among others.

Santiago Gutierrez

Head of Innovation, Grey Colombia

Santiago Gutiérrez is a Digital Strategist with more than 10 years of experience in the development of communication projects based on the production of content for brands and public entities. He has led teams and designed strategies focused on innovation, new media, and niche publications, activating ecosystems of highly impactful content. He has experience in planning and designing digital strategies for marketing, transmedia, and storytelling. His experience in account management, customer understanding, the production process and the development of content marketing campaigns as a whole, has been focused on the integral vision and understanding of the business.

Santiago entered the world of advertising when he lived in Argentina, as editor of G7 Magazine, a publication created for the agencies of the moment; back in Colombia, he founded the magazine Exclama, a publication focused on trends and innovation. He developed his career at Precise—the Digital and Communications agency of the MullenLowe SSP3 group—as Executive Vice President in charge of the digital and communications strategy of more than 40 brands. He was responsible for the strategy and marketing, public relations, and social media consulting of the agency's clients with brands such as Corona, BMW, Invest in Bogotá, SABMiller, Cine Colombia, WOBI, Colsubsidio, Pacific, Deezer, Unilever, Ministerio de Defensa, Cámara de Comercio de Cali, and ETB, among others.

Alía Hincapie

Townhouse Director, Grey Colombia

Alía is a creative producer, full of life, enthusiam, and a faithful admirer of human talent and their abilities; able to detect the creativity and qualities of all the beings that surround it.

Alía is also a social communicator, with an emphasis on audiovisual production, which she studied at Javeriana University. She has studied with major film and television producers such as Walter Navas, Samuel Duque, and Nelson Martinez, among others.

With 17 years of experience in the entertainment industry, Alía began her journey within press of artists, managing the complete book of one of the most important managers in Colombia.

From this point, she jumped into production, beginning from the pure base of field production, managing budgets, negotiations, planning, searching talents, locations, etc.

From there, she quickly became an executive producer working for important national and international projects, such as: commercials, teasers, series, documentaries, digital pieces, screenwriting for television, directing of actors, among others.

In her years as director, she has formed and led production departments: producing, managing and managing important projects for large houses such as: FoxChannels, FoxTelecolombia, NatGeo, FoxLife, History, FoxSports, FX, Homecenter Sodimac, among others.

Vanessa Garzón

New Business Director, Grey Colombia

Vanessa is social communicator who graduated from the Universidad Pontificia Javeriana and has a Master's degree in Direction of Marketing and Business Management from EAE and the Universidad Politécnica of Cataluña, Barcelona, Spain.

She has more than 8 years in the world of advertising, and started at Leo Burnett in the area of accounts, then had her first period in Grey, after a year and always looking to grow and have new opportunities, she decided to travel to Spain. Back in Colombia, she returned to Grey where she had the opportunity to grow professionally and put into practice everything learned, from there she went to Sancho BBDO Colombia, for almost two years, and now she´s back at Grey with the challenge of managing new business.

Throughout her career, she has had the opportunity to work with regional and national clients in different categories, such as Philip Morris, Helados Popsy, Diageo, Papeles Nacionales, Cotton USA, GSK, Arroz Diana, Uber, Tigo y Éxito.