Sharlene is a dynamic, results-oriented leader who has extensive knowledge of the industry. She is a seasoned professional with experience across many industries and categories. Starting as general manager at Proximity Shanghai, she rose through the ranks and in 2015, was named Managing Director for both BBDO and Proximity Shanghai. There she oversaw specialty teams across Digital Planning, Data Analytics, Social Media, and Digital Production whilst managing client accounts such as Adidas, Visa, Master Kong, Tencent, and Alibaba. As MD BBDO & Proximity, Wu set up the social media team that led to the Master Kong Beverages and Alibaba Olympic campaign AOR wins and the digital AOR wins of several clients including, Estee Lauder, Shiseido and Adidas. During her tenor, she was also responsible for overseeing award-winning work for Visa, Master Kong and P&G. Wu was recognized for her success with a promotion to CEO of Proximity China in 2017. Under Wu’s leadership, the agency won Gold at the 2019 Effie Awards Greater China and scored a Grand Prix at the Great Wall Awards. Proximity Shanghai office was ranked No. 34 globally by WARC 100 and named TOP 3 for Most Ideal Digital Agency in the R3 China 2020 Agency Survey report. In May 2020, Wu was named CEO following the merger of Proximity and RAPP in China.
Davi has helped companies, brands, and institutions through the practice of creativity and innovation. Working at W+K Tokyo, Boston’s Modernista!, Enso in Los Angeles, and now at Grey Group Greater China, he has applied his practice to both new economy brands like Google, Medium, and Uber and TOMS as well as investing in a number of efforts in tech startups. His work for iconic brands from Nike, Sony, Shiseido, Product (Red) all have a distinct cultural resonance. His background in fine arts coupled with his nomadic life has been a rich inspiration for his work. Recently, he worked on the brand relaunch of Atlantis Paradise Island through an immersive campaign that transformed not only the brand but even the company orientation around co-creating a Bahamian Renaissance. He was instrumental in creating a robust culture and contemporary company with a singular mission to serve both business challenges and the societal, cultural challenges of our time. Besides working with brands, he worked for organizations and institutions including the Nature Conservancy, Clinton Initiative, Equal Rights Amendment, 9/11 Day and TOMS #End Gun Violence Together.
Adeline graduated top of her school from Nanyang Academy of Fine Arts Singapore and moved to Hong Kong in 1986. In partnership with Apple, she transformed Hong Kong’s design landscape by stepping into a new decade of digital design. Always at the forefront of technology, she launched DPI Limited in 1996 to further pioneer digital printing. Her designer background not only founded her strengths in delivering compelling creativity and professional artwork, but helped her clients achieve astounding results in the retail shopper market. A recipient of the “Chinese Entrepreneur in Innovation and Excellence” award, Adeline’s entrepreneurship and strategic capabilities have been the driving force behind the success of Grey DPI as the agency continues to break new ground in design innovation and retail communications disciplines. With keeping the future in mind, Adeline ensures that her teams bring consumer-centric solutions to every client as they lead brands towards a growing digitally connected market.
Rococo Li is the co-founder of social media and eComm Content Marketing agency Easycom. Founded in 2006, the progressive team has a premier roster of clients including LVMH, Phillips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, L’Oreal, Estée Lauder, AmorePacific and China Merchants Bank.
Rococo has over 15 years of experience in digital communications, including 10 years specializing in Social and ePR. She has worked with 4As agencies including ZenithOptimedia, OgilvyOne, and [email protected] in Shanghai.
Jojo Yang is the co-founder of social media and eComm Content Marketing agency Easycom. Founded in 2006, the progressive team has a premier roster of clients including LVMH, Phillips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, L’Oreal, Estée Lauder, AmorePacific and China Merchants Bank.
Jojo has over fifteen years of experience in digital communications. She was previously a well-known blogger and editor for Tinya.com and other key marketing trade news websites in China.
Easycom was acquired by Grey Group in 2016.
Dodo has over 12 years of experience in the digital advertising industry and has provided online integrated marketing strategy services for famous brands including L'Oreal Group - Lancôme, KIEHL'S, Helena Rubinstein, L'Oreal Paris, etc., Jahwa Group's Herborist, Fosun Group's AHAVA, TASAKI, SAIC MOTOR, HUAWEI HONOR, etc. Dodo has a keen sense of the digital and is good at using data and strategy to provide integrated marketing services for brands. Thanks to her previous work experience, she has rich experience in APP, website, system development, CRM, and creative campaign. Joining Grey Easycom with her extensive cross-industry client service experience and excellent strategic tactical skills, coupled with expert execution tactics, will give new impetus to Grey EASYCOM's accelerated future growth.
Crystal Wang founded Grey Star Echo Group in 1998 as a member of WPP. Under the leadership of Crystal, Grey Star Echo provides professional consulting and marketing services to a great number of multinational brands in the past 21 years and has become the leading activation group in China.
Crystal has rich experience in brand strategy, creative, and integrated marketing, with clients including Amway, Mars, MHD, Biostime, GSK, P&G, AB Inbev, Mead Johnson, etc.
Crystal is a very public-spirited person who has participated in various commonweal organizations. She is a key member of the Blue Sky Rescue team, a famous rescue organization in China.
Benny has more than 20 years of experience in BTL experiential marketing. He has served clients including AB-InBev, MHD, Amway, GSK, Kimberly, MDLZ, P&G, and Unilever—the world’s top 500 companies and world-famous brands in alcohol and FMCG sectors.
He has a deep understanding of and solid experience in mastering experiential marketing, PR events, sponsorships, music festivals (EDC, Storm, Creamfields, Tomorrowland), modern on-trade, roadshow, store-show, in-store promotion, sampling, and other various kinds of marketing activities.
Since joining Star Echo in 2011, Benny has led the Shanghai office with a commitment to become an important brand experience partner with the clients. He leads the team to get involved in many large-scale campaigns’ planning and execution; apart from brand experience service, Star Echo has been used as a leading agency in integrating digital, social, PR, and offline activities together to build a 360-degree campaign.
Benny can deliver optimized results to clients, with a long-term strategy to integrate marketing, digital marketing, and shopper experience to ensure effective campaign integration for clients.
Hoho He, with more than 17 years of rich advertising and effective marketing experience, has the passion and effective leadership to enable clients’ brands—namely P&G, Budweiser, Arrow, Belle, GlaxoSmithKline, Nike, and Amway—to be recognized in China. He has established a long-term strategic partnership with these clients.
With excellent foresight and an in-depth understanding of shopper and event marketing, Hoho also has solid experience in brand positioning and marketing planning, and has a good vision of combining ATL and BTL with synergy. Hoho can bring better marketing results to clients with a long-term strategy, integrating marketing, digital marketing, and brand experience to ensure effective integrated promotion for clients.
Hoho’s aesthetic taste and his pursuit of perfection have led his team to provide brand experience solutions with outstanding results, so both the agency and the client achieve a win-win situation.
A leading art-based creative, Helen has over 20 years of experience in driving creative excellence for global brands across various industries. With her work expanding across renowned global agencies including GREY, O&M, DraftFCB, Euro RSCG, BBDO GZ and Saatchi & Saatchi, Helen has been integral in elevating the brand presence for the likes of Olay, Wrigley, Braun, Fancl, Orange, Galaxy, Wellcome, Hong Kong Tourism Board, as well as a variety of brands under P&G. Her work has been recognized globally, winning awards at the New York Festival, Times Asia-Pacific Advertising Awards, Longxi Awards and Hong Kong Kam Fan Awards. With her passion for advertising and an inherent understanding of what consumers need, she strives to bring excellent work forward with her team.
With about a decade of experience connecting leading global brands with consumers across a variety of channels, Anisha focuses on creating content and implementing strategic solutions that enable brands to reach and engage with their audiences with creativity and innovation. With her experience across global agencies such as Ogilvy, McCann Worldwide, Wunderman Thompson and Publicis Groupe, she has worked on campaigns spanning digital and traditional landscapes for clients such as Cathay Pacific Airways, HSBC, Asia Miles, Huawei, Nikon and more. Anisha focuses on keeping the audience in mind as the team works with brands, ensuring that their consumers not only engage with a brand, but build loyalty by connecting with their products and their larger brand story.
Nicole brings over 15 years of account leadership experience across multiple industries and scale of business including FMCG, beauty and property. Prior to joining Grey DPI, Nicole served as Senior Marketing Manager at Sa Sa Cosmetic where she developed marketing strategies for owned brands. She also served as the regional lead at Williams Lea Tag for Estée Lauder Group and managed business development as well as marketing supply chain services across Hong Kong, Taiwan, Singapore and Malaysia. Nicole also holds expertise in shopper marketing and through-the-line brand activations with her work at GREY DPI with clients such as SK-II, Olay, Panadol, Sensodyne, Darlie and Nescafé.
With over 20 years in the industry and having founded Brand Communications International Limited which was acquired by WPP in 2010, Henry’s innovative designs and attention to detail has led to his exceptional reputation in the advertising industry, and helped elevate GREY DPI’s international client base. Henry has built a solid professional relationship with international clients such as GSK and Johnsons & Johnsons and works with his teams to come up with innovative designs to enhance retail shopper experiences.
An experienced digital marketer and account servicing professional, Jeffrey works with brands with his technological knowledge, business acumen and creativity to drive changes and help them reach their business goals. For over 10 years, Jeffrey has worked with renowned global and local agencies including Wunderman AGENDA, Publicis Hong Kong and Uth Creative Group to name a few, where he led brands such as AIA, AXA, The Ritz-Carlton, Marriott, Starbucks, Hong Kong Jockey Club, Alibaba, Friesland Campina and more with their digital marketing needs across mobile, web, social, e-commerce and data analysis. Jeffrey is committed to delivering the best solutions to clients and growing their business as a close partner. Internally, he fosters growth within his teams and ensures that every member reaches their potential.