Adam O'Conor
Chairman and CEO, Grey Greater China
Adam O’Conor is Regional Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he previously served as President, Ogilvy & Mather Group, Asia Pacific, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success winning over 100 international creative and effectiveness awards and being crowned AOTY for 8 consecutive years. A key architect of the Ogilvy network in Asia over the past two decades, having joined the network as a Graduate trainee in London and later Sydney, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
Jeff Kwek
CEO, Grey Group China
Jeff Kwek is a digital strategist who implements internet thinking into business and help them to be future-ready. Jeff was the ex-General Manager of Key Accounts & Channel Partnerships, at Tencent. Under Jeff’s leadership, Tencent advertising revenue hits 3 billion USD in 2018. GSP has been pivotal in bringing strong revenue growth. Prior to this, Jeff was Head of strategy in Tencent. In this role, Jeff was responsible for implementing sales & marketing strategy to monetize Tencent media inventories. He developed a proprietary digital marketing methodology that provided a simple benchmark for digital marketers and hence shifted clients’ budget from offline to digital media in China, Jeff was also a member of Smart Retail innovation team in Tencent that seeks to revolutionize retail, offline & online. Jeff has spoken at various global conferences namely Cannes, Viva Tech and New York AdWeek on the convergence of marketing and technology. He is involved with China Accelerator, which helps start-ups. Originally from Singapore, Jeff has worked in China for the past 15 years and before that worked as a Creative Director in Singapore for 11 years.
Davi Sing Liu
Regional Chief Creative Officer, Grey Group Greater China
Davi has helped companies, brands, and institutions through the practice of creativity and innovation. Working at W+K Tokyo, Boston’s Modernista!, Enso in Los Angeles, and now at Grey Group Greater China, he has applied his practice to both new economy brands like Google, Medium, and Uber and TOMS as well as investing in a number of efforts in tech startups. His work for iconic brands from Nike, Sony, Shiseido, Product (Red) all have a distinct cultural resonance. His background in fine arts coupled with his nomadic life has been a rich inspiration for his work. Recently, he worked on the brand relaunch of Atlantis Paradise Island through an immersive campaign that transformed not only the brand but even the company orientation around co-creating a Bahamian Renaissance. He was instrumental in creating a robust culture and contemporary company with a singular mission to serve both business challenges and the societal, cultural challenges of our time. Besides working with brands, he worked for organizations and institutions including the Nature Conservancy, Clinton Initiative, Equal Rights Amendment, 9/11 Day and TOMS #End Gun Violence Together.
Desmond Chan
EVP & Chief Growth Officer, Grey Greater China
Desmond began his advertising career after his graduation from University of Hong Kong with a psychology degree in 1995. During his time with a few multinational agencies in HK, including TBWA, Saatchi & Saatchi, BBDO, and Publicis, he worked on a wide range of blue-chip accounts with APAC and Greater China exposure in IMC, from automobile, banking & finance, FMCG, and IT, to properties, e.g., Standard Chartered Bank, UBS, AXA, Vitasoy, SmarTone-Vodafone, Canon, Lexus, Nissan, Sun Hung Kai Properties, etc.
He joined Grey in 2007 and was the Managing Partner/General Manager of Grey HK for six years. Under his leadership, Grey proved its creative excellence and marketing effectiveness through various industry recognitions like Effie Awards and Cannes. At agency level, Grey HK was awarded 2013 Greater China Creative Agency of the Year by Campaign Asia. He also actively contributed to the industry by serving as the co-chairman of the 2013 HK Effie Awards.
Since 2015, Desmond has expanded his role to Greater China, responsible for new business development and cultivating growth of key accounts by integrating service offerings across agency networks.
Growth is is never by mere chance, it's the result of forces working together.
Adeline Lee
Group CEO, Grey Shopper DPI
Adeline is one of the most respected business entrepreneurs in the region, awarded the honor of “2007 Chinese Entrepreneur in Innovation and Excellence.” Her designer background not only developed her strengths of delivering compelling creativity and professional artwork, but also her vision in “designing” great business successes for clients.
Adeline founded DPI in 1996 and has since developed a strong and continuous relationship with an impressive global client roster, including companies like P&G. DPI was acquired by WPP group in 2010 and was subsequently positioned within the Grey global network as an award-winning shopper agency with proven marketing effectiveness.
Adeline’s entrepreneurship and strategic capability have been the driving forces behind the ongoing expansion of DPI, while the business continues to break new ground in design innovation and retail communications disciplines.
"What you think, you become. What you feel, you attract. What you imagine, you create."
Rococo Li
Co-Founder, Grey Easycom
Rococo Li is the co-founder of social media and eComm Content Marketing agency Easycom. Founded in 2006, the progressive team has a premier roster of clients including LVMH, Phillips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, L’Oreal, Estée Lauder, AmorePacific and China Merchants Bank.
Rococo has over 15 years of experience in digital communications, including 10 years specializing in Social and ePR. She has worked with 4As agencies including ZenithOptimedia, OgilvyOne, and [email protected] in Shanghai.
"Technology and social media have brought power back to the people."
Jojo Yang
Co-Founder, Grey Easycom
Jojo Yang is the co-founder of social media and eComm Content Marketing agency Easycom. Founded in 2006, the progressive team has a premier roster of clients including LVMH, Phillips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, L’Oreal, Estée Lauder, AmorePacific and China Merchants Bank.
Jojo has over fifteen years of experience in digital communications. She was previously a well-known blogger and editor for Tinya.com and other key marketing trade news websites in China.
Easycom was acquired by Grey Group in 2016.
"Social media isn’t a one-way broadcast, it’s a multiway opportunity for dialogue."
Crystal Wang
CEO, Grey Star Echo
Crystal Wang founded Grey Star Echo Group in 1998 as a member of WPP. Under the leadership of Crystal, Grey Star Echo provides professional consulting and marketing services to a great number of multinational brands in the past 21 years and has become the leading activation group in China.
Crystal has rich experience in brand strategy, creative, and integrated marketing, with clients including Amway, Mars, MHD, Biostime, GSK, P&G, AB Inbev, Mead Johnson, etc.
Crystal is a very public-spirited person who has participated in various commonweal organizations. She is a key member of the Blue Sky Rescue team, a famous rescue organization in China.
"Activations are the most touchable marketing activities. The targets revive a powerful influence upon sensibility, which can never be replaced by other actions."
Benny Huang
General Manager, Shanghai, Grey Star Echo
Benny has more than 20 years of experience in BTL experiential marketing. He has served clients including AB-InBev, MHD, Amway, GSK, Kimberly, MDLZ, P&G, and Unilever—the world’s top 500 companies and world-famous brands in alcohol and FMCG sectors.
He has a deep understanding of and solid experience in mastering experiential marketing, PR events, sponsorships, music festivals (EDC, Storm, Creamfields, Tomorrowland), modern on-trade, roadshow, store-show, in-store promotion, sampling, and other various kinds of marketing activities.
Since joining Star Echo in 2011, Benny has led the Shanghai office with a commitment to become an important brand experience partner with the clients. He leads the team to get involved in many large-scale campaigns’ planning and execution; apart from brand experience service, Star Echo has been used as a leading agency in integrating digital, social, PR, and offline activities together to build a 360-degree campaign.
Benny can deliver optimized results to clients, with a long-term strategy to integrate marketing, digital marketing, and shopper experience to ensure effective campaign integration for clients.
Experiential marketing helps a brand form a memorable, emotional connection with consumers to foster loyalty and improve lifetime value.
Hoho He
General Manager, Guangzhou, Grey Star Echo
Hoho He, with more than 17 years of rich advertising and effective marketing experience, has the passion and effective leadership to enable clients’ brands—namely P&G, Budweiser, Arrow, Belle, GlaxoSmithKline, Nike, and Amway—to be recognized in China. He has established a long-term strategic partnership with these clients.
With excellent foresight and an in-depth understanding of shopper and event marketing, Hoho also has solid experience in brand positioning and marketing planning, and has a good vision of combining ATL and BTL with synergy. Hoho can bring better marketing results to clients with a long-term strategy, integrating marketing, digital marketing, and brand experience to ensure effective integrated promotion for clients.
Hoho’s aesthetic taste and his pursuit of perfection have led his team to provide brand experience solutions with outstanding results, so both the agency and the client achieve a win-win situation.
All the failed brands have the same common cause - the failure to cope with competition.
Irene Ong
General Manager
Irene has 20 years of BTL marketing and shopper marketing experience.
She worked in Singapore, Malaysia, Thailand and China (Beijing / Shanghai / Guangzhou).
In 2015 she headed Grey DPI Guangzhou as General Manager, and then relocated to establish and lead a young Singapore Shopper team to be a contending marketing shopper player in SE ASIA, and as an integral arm of the Grey Group in its integrated effort.
She is back to China to lead her former Grey DPI team with mission and vision to take the China shopper business to new heights; fast forwarding the Shopper O2O2O offerings in today’s high speed digital era in China; elevating GZDPI to become the Shopper hub for SEA and Greater China.
Alongside with this role, Irene also leads Spectrum China as Managing Director.
She helps in partnering WPP Opcos to accelerate integrated / end-to-end effort to drive Go-To-Market excellence on P&G.
