Adam O'Conor
Chairman and CEO, Grey Greater China
Adam O’Conor is Regional Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he previously served as President, Ogilvy & Mather Group, Asia Pacific, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success winning over 100 international creative and effectiveness awards and being crowned AOTY for 8 consecutive years. A key architect of the Ogilvy network in Asia over the past two decades, having joined the network as a Graduate trainee in London and later Sydney, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
Jeff Kwek
CEO, Grey Group China
Jeff Kwek is a digital strategist who implements internet thinking into business and help them to be future-ready. Jeff was the ex-General Manager of Key Accounts & Channel Partnerships, at Tencent. Under Jeff’s leadership, Tencent advertising revenue hits 3 billion USD in 2018. GSP has been pivotal in bringing strong revenue growth. Prior to this, Jeff was Head of strategy in Tencent. In this role, Jeff was responsible for implementing sales & marketing strategy to monetize Tencent media inventories. He developed a proprietary digital marketing methodology that provided a simple benchmark for digital marketers and hence shifted clients’ budget from offline to digital media in China, Jeff was also a member of Smart Retail innovation team in Tencent that seeks to revolutionize retail, offline & online. Jeff has spoken at various global conferences namely Cannes, Viva Tech and New York AdWeek on the convergence of marketing and technology. He is involved with China Accelerator, which helps start-ups. Originally from Singapore, Jeff has worked in China for the past 15 years and before that worked as a Creative Director in Singapore for 11 years.
Davi Sing Liu
Regional Chief Creative Officer, Grey Group Greater China
Davi has helped companies, brands, and institutions through the practice of creativity and innovation. Working at W+K Tokyo, Boston’s Modernista!, Enso in Los Angeles, and now at Grey Group Greater China, he has applied his practice to both new economy brands like Google, Medium, and Uber and TOMS as well as investing in a number of efforts in tech startups. His work for iconic brands from Nike, Sony, Shiseido, Product (Red) all have a distinct cultural resonance. His background in fine arts coupled with his nomadic life has been a rich inspiration for his work. Recently, he worked on the brand relaunch of Atlantis Paradise Island through an immersive campaign that transformed not only the brand but even the company orientation around co-creating a Bahamian Renaissance. He was instrumental in creating a robust culture and contemporary company with a singular mission to serve both business challenges and the societal, cultural challenges of our time. Besides working with brands, he worked for organizations and institutions including the Nature Conservancy, Clinton Initiative, Equal Rights Amendment, 9/11 Day and TOMS #End Gun Violence Together.
Adeline Lee
Chief Executive Officer, Grey DPI
Adeline graduated top of her school from Nanyang Academy of Fine Arts Singapore and moved to Hong Kong in 1986. In partnership with Apple, she transformed Hong Kong’s design landscape by stepping into a new decade of digital design. Always at the forefront of technology, she launched DPI Limited in 1996 to further pioneer digital printing. Her designer background not only founded her strengths in delivering compelling creativity and professional artwork, but helped her clients achieve astounding results in the retail shopper market. A recipient of the “Chinese Entrepreneur in Innovation and Excellence” award, Adeline’s entrepreneurship and strategic capabilities have been the driving force behind the success of Grey DPI as the agency continues to break new ground in design innovation and retail communications disciplines. With keeping the future in mind, Adeline ensures that her teams bring consumer-centric solutions to every client as they lead brands towards a growing digitally connected market.
"What you think, you become. What you feel, you attract. What you imagine, you create."
Rococo Li
Co-Founder, Grey Easycom
Rococo Li is the co-founder of social media and eComm Content Marketing agency Easycom. Founded in 2006, the progressive team has a premier roster of clients including LVMH, Phillips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, L’Oreal, Estée Lauder, AmorePacific and China Merchants Bank.
Rococo has over 15 years of experience in digital communications, including 10 years specializing in Social and ePR. She has worked with 4As agencies including ZenithOptimedia, OgilvyOne, and [email protected] in Shanghai.
"Technology and social media have brought power back to the people."
Jojo Yang
Co-Founder, Grey Easycom
Jojo Yang is the co-founder of social media and eComm Content Marketing agency Easycom. Founded in 2006, the progressive team has a premier roster of clients including LVMH, Phillips, Diageo, Boehringer-Ingelheim, Kiehl’s, Coty, L’Oreal, Estée Lauder, AmorePacific and China Merchants Bank.
Jojo has over fifteen years of experience in digital communications. She was previously a well-known blogger and editor for Tinya.com and other key marketing trade news websites in China.
Easycom was acquired by Grey Group in 2016.
"Social media isn’t a one-way broadcast, it’s a multiway opportunity for dialogue."
Crystal Wang
CEO, Grey Star Echo
Crystal Wang founded Grey Star Echo Group in 1998 as a member of WPP. Under the leadership of Crystal, Grey Star Echo provides professional consulting and marketing services to a great number of multinational brands in the past 21 years and has become the leading activation group in China.
Crystal has rich experience in brand strategy, creative, and integrated marketing, with clients including Amway, Mars, MHD, Biostime, GSK, P&G, AB Inbev, Mead Johnson, etc.
Crystal is a very public-spirited person who has participated in various commonweal organizations. She is a key member of the Blue Sky Rescue team, a famous rescue organization in China.
"Activations are the most touchable marketing activities. The targets revive a powerful influence upon sensibility, which can never be replaced by other actions."
Irene Ong
General Manager, Grey Shopper DPI China
Irene has 20 years of BTL marketing and shopper marketing experience.
She worked in Singapore, Malaysia, Thailand and China (Beijing / Shanghai / Guangzhou).
In 2015 she headed Grey DPI Guangzhou as General Manager, and then relocated to establish and lead a young Singapore Shopper team to be a contending marketing shopper player in SE ASIA, and as an integral arm of the Grey Group in its integrated effort.
She is back to China to lead her former Grey DPI team with mission and vision to take the China shopper business to new heights; fast forwarding the Shopper O2O2O offerings in today’s high speed digital era in China; elevating GZDPI to become the Shopper hub for SEA and Greater China.
Alongside with this role, Irene also leads Spectrum China as Managing Director.
She helps in partnering WPP Opcos to accelerate integrated / end-to-end effort to drive Go-To-Market excellence on P&G.
Benny Huang
General Manager, Grey Star Echo, Shanghai
Benny has more than 20 years of experience in BTL experiential marketing. He has served clients including AB-InBev, MHD, Amway, GSK, Kimberly, MDLZ, P&G, and Unilever—the world’s top 500 companies and world-famous brands in alcohol and FMCG sectors.
He has a deep understanding of and solid experience in mastering experiential marketing, PR events, sponsorships, music festivals (EDC, Storm, Creamfields, Tomorrowland), modern on-trade, roadshow, store-show, in-store promotion, sampling, and other various kinds of marketing activities.
Since joining Star Echo in 2011, Benny has led the Shanghai office with a commitment to become an important brand experience partner with the clients. He leads the team to get involved in many large-scale campaigns’ planning and execution; apart from brand experience service, Star Echo has been used as a leading agency in integrating digital, social, PR, and offline activities together to build a 360-degree campaign.
Benny can deliver optimized results to clients, with a long-term strategy to integrate marketing, digital marketing, and shopper experience to ensure effective campaign integration for clients.
Hoho He
General Manager, Grey Star Echo, Guangzhou
Hoho He, with more than 17 years of rich advertising and effective marketing experience, has the passion and effective leadership to enable clients’ brands—namely P&G, Budweiser, Arrow, Belle, GlaxoSmithKline, Nike, and Amway—to be recognized in China. He has established a long-term strategic partnership with these clients.
With excellent foresight and an in-depth understanding of shopper and event marketing, Hoho also has solid experience in brand positioning and marketing planning, and has a good vision of combining ATL and BTL with synergy. Hoho can bring better marketing results to clients with a long-term strategy, integrating marketing, digital marketing, and brand experience to ensure effective integrated promotion for clients.
Hoho’s aesthetic taste and his pursuit of perfection have led his team to provide brand experience solutions with outstanding results, so both the agency and the client achieve a win-win situation.
Helen Sze
Head of Creative, Grey DPI
A leading art-based creative, Helen has over 20 years of experience in driving creative excellence for global brands across various industries. With her work expanding across renowned global agencies including GREY, O&M, DraftFCB, Euro RSCG, BBDO GZ and Saatchi & Saatchi, Helen has been integral in elevating the brand presence for the likes of Olay, Wrigley, Braun, Fancl, Orange, Galaxy, Wellcome, Hong Kong Tourism Board, as well as a variety of brands under P&G. Her work has been recognized globally, winning awards at the New York Festival, Times Asia-Pacific Advertising Awards, Longxi Awards and Hong Kong Kam Fan Awards. With her passion for advertising and an inherent understanding of what consumers need, she strives to bring excellent work forward with her team.
Anisha Sindher
Creative Strategist, Grey DPI
With about a decade of experience connecting leading global brands with consumers across a variety of channels, Anisha focuses on creating content and implementing strategic solutions that enable brands to reach and engage with their audiences with creativity and innovation. With her experience across global agencies such as Ogilvy, McCann Worldwide, Wunderman Thompson and Publicis Groupe, she has worked on campaigns spanning digital and traditional landscapes for clients such as Cathay Pacific Airways, HSBC, Asia Miles, Huawei, Nikon and more. Anisha focuses on keeping the audience in mind as the team works with brands, ensuring that their consumers not only engage with a brand, but build loyalty by connecting with their products and their larger brand story.
Nicole Ng
Business Director-Grey DPI
Nicole brings over 15 years of account leadership experience across multiple industries and scale of business including FMCG, beauty and property. Prior to joining Grey DPI, Nicole served as Senior Marketing Manager at Sa Sa Cosmetic where she developed marketing strategies for owned brands. She also served as the regional lead at Williams Lea Tag for Estée Lauder Group and managed business development as well as marketing supply chain services across Hong Kong, Taiwan, Singapore and Malaysia. Nicole also holds expertise in shopper marketing and through-the-line brand activations with her work at GREY DPI with clients such as SK-II, Olay, Panadol, Sensodyne, Darlie and Nescafé.
Henry Lau
Production Director, Grey DPI
With over 20 years in the industry and having founded Brand Communications International Limited which was acquired by WPP in 2010, Henry’s innovative designs and attention to detail has led to his exceptional reputation in the advertising industry, and helped elevate GREY DPI’s international client base. Henry has built a solid professional relationship with international clients such as GSK and Johnsons & Johnsons and works with his teams to come up with innovative designs to enhance retail shopper experiences.
Jeffrey Chan
Director of Client Servicing, Grey DPI
An experienced digital marketer and account servicing professional, Jeffrey works with brands with his technological knowledge, business acumen and creativity to drive changes and help them reach their business goals. For over 10 years, Jeffrey has worked with renowned global and local agencies including Wunderman AGENDA, Publicis Hong Kong and Uth Creative Group to name a few, where he led brands such as AIA, AXA, The Ritz-Carlton, Marriott, Starbucks, Hong Kong Jockey Club, Alibaba, Friesland Campina and more with their digital marketing needs across mobile, web, social, e-commerce and data analysis. Jeffrey is committed to delivering the best solutions to clients and growing their business as a close partner. Internally, he fosters growth within his teams and ensures that every member reaches their potential.
