Luciana Rodrigues
CEO and President
Recognized as one of the most complete executives in the Brazilian Communication market for the results achieved in a 23-year career built in some of the most emblematic local and multinational Ad agencies, as well as for her innovation-driven leadership in the media field. Luciana was the General Manager of BuzzFeed Brazil and Vice President of Innovation for Warner Media Latin America. Prior to that, Luciana had a remarkable career in Advertising, from the very beginning at W/Brasil. Moving on and up, she led strategical efforts and teams at F/Nazca Saatchi & Saatchi and JWT, where she was head of the Clients Services area, where she had the opportunity to lead some of the top Fortune 500 brands. Married and mother of two girls, Luciana Rodrigues set as her personal mission to collaborate for the women empowerment in the corporate world, participating in diverse groups that promote the acceleration of women positions of leadership. Luciana is member of the Advisory Board of JA Worldwide and part of the AMCHAM Brazil’s Executive committee.
Maria Piraja
General Director
Maria Pirajá joined Grey Brazil in 2015 as the Business Director. Her mission was to leverage and expand Pantene’s brand presence in Latin America. In the following years Maria led other important local and global brands besides Pantene, such as Gillette, Volvo, Reclame Aqui and Devassa.
In 2019, she became the Business VP and started leading a very diverse team of strategic thinkers, who were committed to searching/finding new growth opportunities for all clients in an interconnected world.
With over 10 years of experience, Maria graduated in both Communications and Publicity at PUC-RJ and Tourism and Hospitality Management in Scotland. She has also worked in other big agencies like Ogilvy, NBS and Santa, where she helped leverage top brands such as Coca-Cola, GSK, British American Tobacco, O Boticário Group and Oi
Raquel Messias
CSO
Raquel arrived at the WPP Group 12 years ago, as a member of the Planning team of Y&R agency. After a passage at BBH, she rejoined the group in 2011 to be part of the initial team at New Energy. Among the awards she has won there are 3 golden Effies and 6 silver ones, which she has achieved for many brands, such as Pantene, P&G Master Brand, Old Spice, Downy and Reclame Aqui.
In 2015, she was recognized as a Rising Star, a title offered by the WPP Group to the professional that has shone bright in account managing P&G. Raquel is a Law graduate, and she studied Communication at the Miami Ad School. She also holds an MBA in Social Psychology from the Sociology and Political School of São Paulo. Currently, she is also working as a professor for the Planning Bootcamp at the Miami Ad School.
Marcela Borges
CFO
Born in Santiago, Chile, Marcela Borges came to Brazil at a young age, leading her to graduate with a degree in Business Administration at PUC-SP. With over 20 years of experience within the financial area, 10 of them being in big agencies such as Ogilvy and Leo Burnett. Currently, she is studying Marketing at FGV to develop her knowledge even more. Marcela enjoys spending time with her family and is a mother of two boys. She is a fanatic of the São Paulo team and the Green Bay Packers. With her passion for movies, she can be found during the weekends at the best cinemas in São Paulo.
Rodrigo Tortima
ECD, Grey Brazil
With over 22 years of career, Tortima started as an art director in Rio de Janeiro.
For 17 years in the Sao Paulo market, he worked for agencies such as Leo Burnett, DM9DDB, and Talent Marcel.
In the latter, he spent 9 years contributing to the building of love brands in the market through campaigns that entered for Brazilian pop culture, such as "Ask There" for the Ipiranga Gas Station.
In addition to Ipiranga Gas Stations, Tortima created for Santander, Guarana Antarctica, Claro, Fiat, Itaú,
Honda Cars among others.
In 2009, he was part of the team that led DM9DDB to be the Agency of The Year at the Cannes Lions Festival, winning the first of its more than 10 Lions.
In these two decades as a creative, he was also recognized at D&AD, Clio, El Ojo, NYF, CCSP, and Wave Festival. In the Professionals of the Year award - the most important in the Brazilian industry - was a finalist in the National category in 6 of the last 7 editions.
And in 2005, he represented Brazil as Young Creative at the Cannes Lions Festival.
Érica Nakamura
Data Strategy Director
Érica is an advertising professional and has 14 years of experience in Marketing, Digital and CRM. Her career started as a client at Credicard and Itaú in the Product Marketing area. The last stop before Grey has been at RAPP Brasil, for 7 years, as director of Data Intelligence. Erica was responsible for the Business Intelligence and Database Marketing units, serving accounts in several industry such as MasterCard, Itaú, Vivo, BMW Group, Pepsi, Volkswagen and Raízen. In 2017, she joined with the Grey Brazil team, as Business Intelligence director, with the challenge of developing the area and strengthening data driven mindset and contributing to data-based strategic thinking.
