Nirvik Singh was recently named Chief Operating Officer, Grey Group. He remains the Chairman and CEO of Grey Asia Pacific, Middle East and Africa (AMEA). He began his career with Unilever’s Lipton India and joined as head of Grey Kolkata at age 26. Under his leadership the agency became the city’s second largest, winning Agency of the Year four consecutive times. At 33, as head of Grey Group India, he expanded its reach across the country. Nirvik has spearheaded acquisitions in China, Korea, Thailand, India, Vietnam and UAE. He oversees operations in AMEA and is in charge of the borderless integrated marketing operations of Grey globally. He hosts the Global Asian Achievers session at Spikes Asia annually; has served as juror at Cannes Lions and Global Effies and has received numerous honors including ‘Agency Head of the Year’ and India’s Bharat Nirman Rattan Award. Currently, he is the (non-executive) Chairman of Raymond Apparel and independent director of Shoppers Stop.
Ali oversees financial operations of Grey Group Asia Pacific, Middle East, and Africa, including mergers and acquisitions, financial planning, client compensation and profitability, client contract management and compliance, budget development and resource planning.
Ali brings with him 17 years of experience and leadership in finance and operations. He began his career at Young and Rubicam where he held various financial positions in Sudler & Hennessey and Y&R Advertising. He left in 2005 as Global Account Finance Director for Young and Rubicam Brands. He spent nine years at Publicis in various leadership roles culminating in the appointment as USA CFO for Publicis Worldwide. Earlier at Publicis, Ali set up the Global Client Finance function, managing the top 20 client relationships.
A graduate of the University of Houston, Ali now calls Singapore home, after stints in London, San Francisco and New York.
British-born Huma grew up in London, England and attended the University of Southampton. After graduating with a Bachelors in Economics (BSc HONS) and spending a year at the Sorbonne, Paris, Huma joined Citibank as a money market trader. She later moved to Deutsche Bank in a regional role before eventually forming her own company - an online e-commerce and logistics platform for consumers to purchase and ship to Singapore.
Huma has been PR Director for several brands including a Singapore based jewellery company, a designer fashion label and a French luxury furniture brand. She has successfully organized a host of events and brand launches. Her clientele have been regularly featured in society magazines (Tatler, Prestige, Harper’s Bazaar) as well as in the regional press (The Straits Times, The Business Times, South China Morning Post), and broadcast channels (BBC, CNN).
Huma joined Grey Group in 2016 and plays an integral part in the profiling of Grey Group in Asia Pacific, Middle East, & Africa, as well as handling the region’s corporate communications. Passionate about corporate social responsibility, she also handles the PR for Grey's philanthropic campaigns.
She has been living in Asia for almost twenty years and home has included Taiwan, South Korea, Hong Kong and Singapore. Married with two kids, Huma enjoys travelling, watching movies, being a spectator at sporting events and winning at cards!
Rohit brings strategic acumen and an ability to lead New Business opportunities across the world. He has successfully developed and pushed GREY’s digital capabilities and innovations.
An industry veteran he has worked across regions and can deliver insight and communications consultation having worked across the South East Asian region for brands like Hotels.com, Fox International, McDonalds, Diageo, Akzonobel and many others. He leads business development and creative growth for his clients.
Keen in the pursuit of understanding human psychology he is a student of Motivation and Behaviour analysis. Known to bring people together and align towards a common purpose, he has successfully lead many pitches and pushed for creative success.
He works across the Asia Pacific, Middle East and Africa region to across the region to align our business & creative objectives as well as support our current capabilities & robust marketing strategies, to continue to deliver Famously Effective work for our clients.
Rumki brings over 18 years of experience in talent management, HR and recruitment across industries such as technology, banking and global staffing.
Prior to Grey, she was head of human resources at an internet start-up, Attano Media and Education. Under her leadership, the company grew to a strength of more than 300 in a two years’ time frame. Prior to Attano, Rumki was with the Deutsche Bank subsidiary, DBOI Global Services as VP HR, managing a headcount of over 2000 across multiple centres. In DBOI she ran several projects - of significance being a global project on On-boarding & Induction that impacted over 14,000 staff, across US, UK, India and Philippines. Her earlier experiences were with global staffing firm, Manpower Global Services, where she played a key role in the joint venture formation and post JV integration between Manpower and ABC Consultants, and subsequently became head of human resources.
Rumki graduated with a degree in Economics and a MBA from Calcutta University. An art enthusiast and avid traveller, she has spent a considerable amount of time as a volunteer with the not-for-profit organization, CanKids.
Adam O’Conor is Regional Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he previously served as President, Ogilvy & Mather Group, Asia Pacific, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success winning over 100 international creative and effectiveness awards and being crowned AOTY for 8 consecutive years. A key architect of the Ogilvy network in Asia over the past two decades, having joined the network as a Graduate trainee in London and later Sydney, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
Måns is based in Singapore and leads Grey’s strategy community across the AMEA region since 2017. During his time at Grey he has led global strategy for WPP-wide teams & APAC strategy for brands like Bose, GSK/Panadol & Volvo. He’s also founded Grey Adventures, a leading accelerator for creative tech start-ups. During Måns leadership Grey has been established as one of the leading agencies in the region for strategy and effectiveness by winning the Grand Prix both at the WARC Prize for Asian Strategy & the WARC Prize for Effective Innovation and winning multiple Golds at the APAC Effies and the Tangrams/Spikes. Before joining Grey, Måns had strategic leadership roles at agencies like Crispin Porter+Bogusky (Scandinavia), Wieden+Kennedy, Razorfish, Fallon & Lowe (all London). In addition, he’s the founder of pioneering Swedish digital creative agency Tesch & Tesch (Lowe Tesch after acquisition by Lowe) and brand innovation consultancy Tesch London. He’s worked across brands like Apple, Angry Birds, Audi, BBC, Beats by Dre, Cadbury’s, Google, IKEA, LVMH, McDonald’s, Nokia, P&G, Samsung, Sony, Spotify, Stella Artois, Unilever & Volvo.
Sarah Trombetta leads the P&G business for Grey/WPP across Asia, Middle East & Africa, setting the business direction and creative ambition for its iconic brands. Sarah draws on the network’s diverse talent and capabilities to amplify the success of Grey’s borderless strategy and create famously effective solutions. Sarah brings decades of experience as an awarded agency leader, with success building global brands across several continents. Her commitment to amplifying the voice of the client to inspire innovation has earned her a track record for growth. During her time with WPP she has served in prominent leadership roles, including CEO of Grey Hong Kong and P&G Greater China Lead (2015-2019). Under her leadership, the agency transformed its end-to-end digital marketing services for multinational clients, including P&G (Pantene, Gillette, Olay, Downy, Always), HSBC, Hong Kong Tourism Board & GSK and was awarded ‘Agency of the Year’. Before this, she held board-level positions in APAC and the UK with WPP’s global specialists in earned media, social marketing and brand reputation management. Sarah is part of WPP/Grey’s Procter & Gamble global leadership team, working with Nirvik Singh, president international and global COO of Grey Group and Debby Reiner, president of Grey global clients and business leadership for P&G, WPP.