Diego Medvedocky is President and Chief Creative Officer of Grey Latin America and President of Grey Argentina. Diego joined Grey Argentina in 2013 as Executive Creative Director, then took the additional role as CCO of Grey Latin America in 2014. He was promoted to President of Grey Argentina in 2018 and became President of Grey Latin America in 2019. Since 2014, Diego has been a member of the Global Creative Council. In 2014, Grey Argentina's work was recognized with multiple awards, including a Grand Prix and "Agency of the Year" at Diente, the country's most prominent creative festival. The agency has received numerous awards at Cannes Lions International Festival of Creativity, where Diego was also asked to judge and speak. He has led campaigns for clients such as MTV, Peugeot, BGH, BBVA, Carrefour, Sony, Renault, Movistar, Coca-Cola, P&G, and Cadbury, among many others. He has worked at Turner, Havas, Euro RSG, Publicis, and Del Campo Saatchi & Saatchi. The Argentinean Creative Circle named him “Best Copywriter” in 2011 and he now serves as a board member there.
Denise began her professional career at Young & Rubicam in the areas of Public Relations and Accounting. In 2004 he joined BBDO Argentina to integrate - and later lead - teams responsible for brands for more than 11 years, developing integrated communication plans for the local and regional market for leading companies such as Pepsico Bebidas, Pepsico Foods, Nike, Ford, YPF , Netflix, Naranja, Personal, Cepas, Bayer and SC Johnson, among others. In 2015 he became COO of BBDO where he co-led a transformation in the agency's business model and work experience.
She has a degree in Advertising from the University of Business and Social Sciences and a Postgraduate Degree in Marketing Communications at the AAP. In 2017, she was elected as Women to Watch in Argentina.
Hernan Kritzer, CCO Grey Argentina, has a bachelor’s degree in advertising and started his career as a copywriter in 2004 at Euro RSCG Buenos Aires.
In 2007, he joined Grey Argentina, playing a key role in the team that positioned them among the top in the network’s global ranking. These efforts led to the agency becoming “Agency of the year” in both the 2014 and 2015 editions of the Argentinian Creative Circle awards.
In 2017, Hernan was named CCO—and under his creative leadership, Grey Argentina achieved its best business year ever, winning a significant number of new projects and clients, developing regional campaigns and global platforms, becoming the second-most-awarded Argentinian agency at Cannes, and ranking #3 worldwide in the Radio category.
Throughout his career, Hernan has worked for brands such as BBVA, Peugeot, Citroën, Arcor, Danone, Sony, Telmex, Honda, GlaxoSmithKline, P&G, Coca-Cola, Viacom, El Cronista Comercial, Toyota, Pan American Energy, and Molinos Río de la Plata. His work has been awarded in the most important advertising festivals like Cannes, where he has won 15 times.
Alejandro Devoto was born in 1980. At the early age of 10, he was already pretending to write advertising scripts and putting together visual collages for fun;he had a clear calling. Many years later, he graduated as Bachelor in Advertising from the Higher School of Creative Advertising (“Escuela Superior de Creativos Publicitarios”) in Buenos Aires, Argentina.His professional career began at Euro RSCG (currently,Havas) in 2005, wherehe remainedfor 7 years working for brands such as Peugeot, Citroën, Claro, Arcor, and many successful BBVA Banco Francés campaigns.
In 2011, he was hired by Y&R Buenos Aires, where much of his work left a mark on pop culture.
In 2013, he joined the team at Grey Argentina as Creative Director, developing campaigns for Coca-Cola, Magistral, MTV, Itaú, Paramount, Pantene, Cover Girl, P&G Brands, and Toyota, among others.
Five years later, he was promoted to General Creative Director. While he was working at Grey, the agency became one of the most creative agencies in the country – twice awarded Agency of the Year by the Circulo de CreativosArgentinos, andobtaining awards yearly at Cannes and other renowned festivals.
Simón Dukart began his career in advertising more than 15 years ago and has integrated and led teams in charge of building local and regional brands like P&G, MOLINOS RÍO DE LA PLATA, KELLOGG’S, CMR and INBEV, among others. During the last two years he led the TOYOTA cell at Grey Argentina, a team of 25 people that managed to renew the account at the end of 2020. Nowadays he leads the agency's business team for all its brands.
Sol Martin joined Grey in 2012 as the leader of the Planning team for strategy development of all brands. Since then, she has been demonstrating how strategic thinking is transforming to raise output in all areas of expertise, with a special focus on boosting the growth of Shopper Marketing and Digital.
In line with that goal, Sol leads the global trends division in Shopper Marketing at Grey and works in conjunction with the offices of the entire network. She has also developed tools to systematize the creation of brand strategies in social networks and has further developed Digital Intelligence. Among her recognitions are Effies, Prize Mercury and APG awards.
In her 12-year career, Sol has built experiences and great brands within strategically and creatively recognized agencies throughout the world. She has worked with clients such as Unilever, Coca-Cola, Disney, MTV, Molinos, The Government of the City of Buenos Aires, among others.
Sol holds a degree in Advertising from the University of Salvador and is a teacher at the Planning Bootcamp of Miami Ad School. She is also a member of the Board of Directors of the Argentine Association of Planners and a fervent devotee of all expressions of pop culture.
Father of 5.
Head of production at Grey Argentina and Townhouse Argentina, started at Casares Grey at the age of 21, since then, always forging a career in production, at the beginning as a production assistant, then moving into audio engineering, video editor, and after a few years as a producer for all the agency clients. After 14 years of service he moved to Draft/FCB to attend the European market for SC Johnson.
Ogilvy was the next step, same client, new experiences.
3 years after, following a client, became the head of production at Geometry Perú, there he gained a lot of experience in international productions, shooting at Milan, Madrid, Barcelona, New York, Miami, Sao Paulo, Mexico, Lima, Bogotá, among other places.
2017 was the year of the return to Grey, the house that saw him grow professionally. Clients like Toyota, Coca Cola, Banco Itaú, GSK, were the new challenges. Since 2018 he is the head of production and creative content for Grey and Townhouse Argentina.
Florencia is a Communication Sciences graduate with more than 14 years of experience in the advertising and public relations industry.
She worked for seven years in advertising media such as LatinSpots and as a producer for El Ojo de Iberoamérica, consolidating her experience in trade media and regional creativity festivals. After six years of experience as Director of Communication & PR in the audiovisual content and advertising production company Rebolucion, she has worked since 2019 as Head of Culture & PR at Grey Argentina as well as Chief Reputation Officer for Grey Latam.