Diego Medvedocky is President and Chief Creative Officer of Grey Latin America and President of Grey Argentina. Diego joined Grey Argentina in 2013 as Executive Creative Director, then took the additional role as CCO of Grey Latin America in 2014. He was promoted to President of Grey Argentina in 2018 and became President of Grey Latin America in 2019. Since 2014, Diego has been a member of the Global Creative Council. In 2014, Grey Argentina's work was recognized with multiple awards, including a Grand Prix and "Agency of the Year" at Diente, the country's most prominent creative festival. The agency has received numerous awards at Cannes Lions International Festival of Creativity, where Diego was also asked to judge and speak. He has led campaigns for clients such as MTV, Peugeot, BGH, BBVA, Carrefour, Sony, Renault, Movistar, Coca-Cola, P&G, and Cadbury, among many others. He has worked at Turner, Havas, Euro RSG, Publicis, and Del Campo Saatchi & Saatchi. The Argentinean Creative Circle named him “Best Copywriter” in 2011 and he now serves as a board member there.
Pablo Sanchez Rubio: for the past year, Pablo has been Grey Argentina’s CEO sealing an outstanding shift in his career which began in the Financial department.
To date, Pablo has 25 years of experience working in advertising, the last 17 of which he has held a number of – both local and regional – positions at Grey. He was first hired in 2002 as a Controller for the local office, later promoted to Regional Controller for LATAM in 2004, a position he held for the following 6 years. In 2007, he was offered the challenge of simultaneously serving as Grey Chile’s CFO while maintaining his regional position, which led him to relocate to Chile for two years. In 2010, he moved back to Argentina where he worked as the local office’s EVP & CFO.
During his 7 years as CFO, Pablo has proven to have a holistic perspective for business, as well as strong team leading skills.
In 2014, he was named Director of Agency Operations and subsequently, CEO in 2018, as previously mentioned.
Among his responsibilities, he is in charge of planning, supervising, and implementing the company’s business goals; the constant pursuit of opportunities (M&A) to optimize the Group’s business; and the office’s medium- and long-term financial planning and budget implementation. He thrives at helping spot and assign each of the office’s key players to develop a culture that fosters meeting short-, medium-, and long-term goals.
Pablo began his professional career at IPG, where he worked as Controller for the Momentum and MRM accounts, reporting directly to McCann Erikson Argentina’s CFO.
Jorge Villar’s career in advertising began with his role in 2003 as Strategic Planner. Then his journey took him to Mediacom, where he learned the basics as a Media Assistant. In 2004 he was officially hired by G2 (the Shopper & Activations division of Grey) to lead clients like Heineken, Red Bull, BMW, Nokia, Renault, Ariel, Pampers, and Pantene.
His performance for and solid relationship with Procter & Gamble led him to Grey in 2006, as part of the regional team managing P&G. He was responsible for leading more than 15 brands across Latin America, building successful stories, and contributing to what he considers the key to brand building: breakthrough strategic ideas.
In 2016, Jorge had the opportunity to lead a pitch that won the Toyota account for Grey. He was promoted to Managing Director, building an exclusive and multidisciplinary team of 30 people to begin a solid long-term relationship with the biggest client in years and today the only 1MM brand we have.
Jorge has a strategic profile and a great capacity to build brands and relationships with clients. He was recognized three years in a row as a Key Agency Contributor by the P&G Leadership team. And recently, he received a special mention from Toyota’s Management for his leadership and professional skills with the account (2017-2018).
Jorge graduated with a degree in advertising and social communication with honors and is married with two little boys: Felipe and Joaquín.
Sol Martin joined Grey in 2012 as the leader of the Planning team for strategy development of all brands. Since then, she has been demonstrating how strategic thinking is transforming to raise output in all areas of expertise, with a special focus on boosting the growth of Shopper Marketing and Digital.
In line with that goal, Sol leads the global trends division in Shopper Marketing at Grey and works in conjunction with the offices of the entire network. She has also developed tools to systematize the creation of brand strategies in social networks and has further developed Digital Intelligence. Among her recognitions are Effies, Prize Mercury and APG awards.
In her 12-year career, Sol has built experiences and great brands within strategically and creatively recognized agencies throughout the world. She has worked with clients such as Unilever, Coca-Cola, Disney, MTV, Molinos, The Government of the City of Buenos Aires, among others.
Sol holds a degree in Advertising from the University of Salvador and is a teacher at the Planning Bootcamp of Miami Ad School. She is also a member of the Board of Directors of the Argentine Association of Planners and a fervent devotee of all expressions of pop culture.
Hernan Kritzer, CCO Grey Argentina, has a bachelor’s degree in advertising and started his career as a copywriter in 2004 at Euro RSCG Buenos Aires.
In 2007, he joined Grey Argentina, playing a key role in the team that positioned them among the top in the network’s global ranking. These efforts led to the agency becoming “Agency of the year” in both the 2014 and 2015 editions of the Argentinian Creative Circle awards.
In 2017, Hernan was named CCO—and under his creative leadership, Grey Argentina achieved its best business year ever, winning a significant number of new projects and clients, developing regional campaigns and global platforms, becoming the second-most-awarded Argentinian agency at Cannes, and ranking #3 worldwide in the Radio category.
Throughout his career, Hernan has worked for brands such as BBVA, Peugeot, Citroën, Arcor, Danone, Sony, Telmex, Honda, GlaxoSmithKline, P&G, Coca-Cola, Viacom, El Cronista Comercial, Toyota, Pan American Energy, and Molinos Río de la Plata. His work has been awarded in the most important advertising festivals like Cannes, where he has won 15 times.
Alejandro Devoto was born in 1980. At the early age of 10, he was already pretending to write advertising scripts and putting together visual collages for fun;he had a clear calling. Many years later, he graduated as Bachelor in Advertising from the Higher School of Creative Advertising (“Escuela Superior de Creativos Publicitarios”) in Buenos Aires, Argentina.His professional career began at Euro RSCG (currently,Havas) in 2005, wherehe remainedfor 7 years working for brands such as Peugeot, Citroën, Claro, Arcor, and many successful BBVA Banco Francés campaigns.
In 2011, he was hired by Y&R Buenos Aires, where much of his work left a mark on pop culture.
In 2013, he joined the team at Grey Argentina as Creative Director, developing campaigns for Coca-Cola, Magistral, MTV, Itaú, Paramount, Pantene, Cover Girl, P&G Brands, and Toyota, among others.
Five years later, he was promoted to General Creative Director. While he was working at Grey, the agency became one of the most creative agencies in the country – twice awarded Agency of the Year by the Circulo de CreativosArgentinos, andobtaining awards yearly at Cannes and other renowned festivals.
Alejandro Devoto was born in 1980. At the early age of 10, he started to pretend to write advertising scripts and put together visual collages for fun; he had a clear calling. Many years later, he graduated with a Bachelor´s degree in Advertising from the Higher School of Creative Advertising (“Escuela Superior de Creativos Publicitarios”) in Buenos Aires, Argentina. His professional career began at Euro RSCG (currently, Havas) in 2005, where he remained for 7 years working for brands such as Peugeot, Citroën, Claro, Arcor, and many successful BBVA Banco Francés campaigns.
In 2011, he was hired by Y&R Buenos Aires, where much of his work left a mark on pop culture. In 2013, he joined the team at Grey Argentina as a Creative Director, developing campaigns for Coca-Cola, Magistral, MTV, Itaú, Paramount, Pantene, Cover Girl, P&G Brands, and Toyota, among others.
Five years later, he was promoted to General Creative Director. While he was working at Grey, the agency became one of the most creative agencies in the country – twice awarded Agency of the Year by the Circulo de Creativos Argentinos, and obtained yearly awards at Cannes and other renowned festivals.