Graduated in Communication (FAAP, SP, Brazil) in 2003 and Specialist Marketing (IED, Milan, Italy), in 2004, with an MBA in Project Management (FGV, SP, Brazil) in 2007, Marcia studied at Babson Executive Business Center (Omnicom University, Boston, USA) in 2009, where she attended the Advanced Management Program (AMP). In 2014, she attended the Hyper Island Master Class of Digital Acceleration (Brazil).
She started her professional career at Fischer America Comunicação Total in 2001 developing projects for Telesp Celular. In 2002, Marcia started at RAPP, working for several clients in Brazil and Latin America, such as Itaú, Philips, FedEx, Telefonica, Nokia, Natura, HP, Pepsi, and others. Still at RAPP, she worked for a year in Barcelona, exchanging expertise between agencies in different countries. Back in Brazil she implemented a digital operation for Pepsico across the LatAm region. In 2011 she moved to Wunderman Brazil to structure and lead the Consumer Goods Group (P&G, Danone, and others). In 2013 she started at Leo Burnett Tailor Made with the challenge of integrating the digital discipline across all areas of the agency, winning more than 8 digital pitches: Disney, Samsung, Brasil Kirin, among others.
Marcia Esteves joined Grey Brazil in March 2014. Before becoming CEO & President, she served as CDO, COO, and co-president of the agency.
She was named "Professional of the Year" by AdNews in 2018, as well as one of the "Women to Watch," a title that every year honors women who have been successful in their careers and still hold much potential for a bright future.
Under her leadership Grey won its first Grand Prix award at Cannes, along with 14 Lions and 5 Effies, making it the second most awarded Brazilian agency at the Cannes and Effie festivals in 2018, also receiving its first nomination for "Communication Agency of the Year" at Caboré Award.
Creative writer from Rio, Adriano Matos joined Grey Brasil in March 2015. Since then Adriano has helped to restructure the creative team of the agency, and today he leads more than 30 talents. Adriano works for great brands like Gillette, P&G Master Brand, GSK, Volvo, XP Investimentos and Itambé. He has actively participated on conquering several ew clients for Grey, including XP Investimentos and Devessa. Among his main prizes are Cannes Lions, One Show, Clio Awards, LIA, NY Festivals, Wave, Abril and CCSP. In 2017, as recognition for ascending talents of the Grey group, Adriano was named a Rising Star of Latin America, a nomination given by the main global leaders of the group. This recognition gave Adriano the opportunity to participate in the Centennial celebrations of the group in NYC. During the 20 years of his career he has accumulated/assembled/gathered passages through different agencies like Moma, Publicis Brasil, Leo Burnett Tailor Made, Wieden+Kennedy and DM9DDB, where he was part of a team that conquered the Agency of the Year 2009 title at the Cannes Festival. In 2001 Adriano was assigned to be a delegate at the Young Lions Brasil, a title he is still proud to have received.
Elise Passamani is Greys’ Operations VP. Working for Newcomm Group since 2005, she occupied the position of Human Resources and administration director, in 2009, being responsible for developing and implementing all of the strategies and systems related with Human Resources of the agencies Y&R, Grey Brazil, Wunderman, VML, Red Fuse e Ação, which adds up to approximately 1.000 collaborators, adding to running the administration department of 6 offices of the group. In addition, she has been leading the work related with the with organizing the agency’s culture and the transformation process at Grey Brazil, with a clear purpose and mission: making the world a better place alongside people who chose communication as a profession. The passion for Grey and the wish of migrating to the Front Office, along with the necessity, shown by the agency, of a professional with the focus on people management of the operation, culminated the invitation for Elise to take this role on April, 2007. Graduate of Business administration by the Catholic University of Goiás, with the extension of a diploma from the Karlsruhe university, Germany, in Business Engineering, Elise Passamani has also an MBA in Human Resources from the São Paulo Business School – BSP.
With a 17 years career, Tachibana is a professor at Groupo de Mídia São Paulo – Digital Media syllabus, specialist in e-commerce. He was elected as the best Online Media professional by the Digitalks award. Tachibana took on roles for FCB, Y&R, Grupo TV1, RAPP, Gradiente e Isobar, working with clients such as Johnson & Johnson, O Boticário, CNA, Grupo Pão de Açúcar, Guaraná Antarctica, Casas Bahia, Vivo, Cielo among many others. In addition, he actively participated on the “Speaking Exchange” case for CNA, winner of the Media Grand Prix of the MaxiMídia in 2014.
Born in Santiago, Chile, Marcela Borges came to Brazil at a young age, leading her to graduate in Business administration at PUC-SP. With over 20 years of experience in the financial area, 10 of them being in big agencies such as Ogilvy and Leo Burnett. At the moment, she is studying Marketing at FGV to develop her knowledge even more. Engaged with her family and being mother of two boys, she is a fanatic fan of São Paulo team and of the Green Bay Packers. With her passion for movies, she can be found during the weekends at the best cinema rooms in São Paulo.
Maria Pirajá joined Grey Brasil in 2015 as Business Director. Her mission was to leverage and expand Pantene’s brand presence in Latin America. In the following years Maria led other important local and global brands besides Pantene, such as Gillette, Volvo, Reclame Aqui and Devassa.
In 2019 she became Business VP and started leading a very diverse team of strategic thinking, who were committed with searching/finding new growth opportunities to all clients in an interconnected world.
With over 10 years of experience, Maria graduated in both Communications and Publicity at PUC-RJ and Tourism and Hospitality Management in Scotland. She has also worked in other big agencies like Ogilvy, NBS and Santa, where she helped leveraging top brands such as Coca-Cola, GSK, British American Tobacco, o Boticário Group and Oi.
Raquel arrived at the WPP Group 12 years ago, when she engaged in the Planning team of Y&R agency. After a passage at BBH, she rejoined the group in 2011 to be part of the initial team at New Energy. Among the awards she has won there are 3 golden Effies and 6 silver ones, which she has achieved for many brands, such as Pantene, P&G Master Brand, Old Spice, Downy and Reclame Aqui.
In 2015 she was recognized as a Rising Star, a title offered by the WPP Group to the professional that shone bright in account managing P&G. Raquel is a Law graduate, and she studied Communication in Miami Ad School. She also holds an MBA in Social Psychology at the Sociology and Political School of São Paulo. At the moment she is also working as a professor of the Planning Bootcamp at the Miami Ad School.