Front collision tests. Side impact test. Offroad flip tests. How about a 100-foot drop from a crane placed in the arctic circle? As the ultimate pioneers in safety, Volvo Cars was determined to take on the Ultimate Safety Test.

Refusing to Take a Back Seat

Famous

It turns out that Volvo Cars is more concerned about a different type of 100-foot drop. The automotive industry accounts for 9% of annual greenhouse gas emissions. To help provide a more sustainable, more safe future for all, Grey helped the inventors of the 3-point safety belt put sustainability at the heart of their brand.

Effective

The Ultimate Safety Test announcement marked a firm and public commitment to the world. Volvo Cars will now fully electrify their fleet in a few years time, and Volvo Cars is putting in place a new operation to reduce the lifecycle carbon footprint per vehicle by 40 percent by 2025.