Marco Milesi is Chief Executive Officer of Grey Latin America. Marco came to Grey after his Peruvian agency, Circus, was acquired by Grey/WPP in 2013, becoming CEO of Grey Circus for six years. Under his leadership, Circus quadrupled net sales and launched Brand Lab (branding) and Carne (Brand and Ad Consultancy), transforming Grey Circus into Grey’s biggest office in Latin America. He also worked for P&G Italy; Leo Burnett in Hungary, Russia, Italy, Peru, and Colombia; and Lowe in Spain and Singapore. Prior to becoming CEO of Latin America, he was CEO of Grey Mexico, a title he still holds. An avid football player, he uses skills from the sport in his business approach, including Team Building and Leading, Focus on Results, Ability to Score (goals in soccer, NB in advertising), and Winning Big.
Humberto Polar is the President and CCO of Grey Mexico. His first job in advertising was as a copywriter in Peru at Lintas in 1986, but in 1988 he joined McCann, where he ascended to the role of CCO of McCann Colombia, and won the first Cannes Lion ever in Colombian advertising. In 1996, he left McCann to start his own shop, Lowe/SSPM, one of the most awarded agencies in Colombia’s history. In 2003, Humberto was invited to join Lowe Mexico as CCO and won the first 3 Silver Lions for that agency. He joined FCB in 2012 as Chief Creative Officer of FCB Mayo in Peru, leading the agency to 12 Cannes Lions and 5 One Show awards. In 2016, he moved back to Mexico as Chief Creative Officer of FCB Mexico and Head of the FCB Creative Council in Latam, joining Grey as CCO in September 2017
Humberto has been a juror and speaker for Cannes, One Show, Clio Awards, The One Club Creative Week (NY), Dubai Link, eurobest (Lisbon), and El Ojo (Buenos Aires). In 2013, Business Insider named him among the top 24 creative professionals in the world, in the 7th position. He is a professional musician as well, and knows firsthand the power of that playing different roles within the same ensemble.
Coral Arnedo is the General Business Director of Grey Mexico. She started working for Grey in 2016, after a year she became part of the Business team of Marco Milesi and with his support they were able to give a considerable turnaround and customer growth to the agency. Coral started working 16 years ago in BTL in agencies like Circus Marketing, after 6 years Coral worked in agencies like JWT, McCann Ericsson, Commonwealth and Vertice. A constant in her career has been the car industry, managing brands like Chevrolet, Honda, and Volvo, now cars is one of their passions!
Alma Jordán is Head of Strategy of Grey Mexico. She started 15 years ago as a copywriter, working in both offline and online worlds. She also worked at Wunderman as Creative Director and then stepped into the social media world as Content Strategy Director at Crossmedia (now VML). That was a turning point in her career because she discovered that strategy was only a different form of creativity. Happily, Grey gave her the opportunity to put her theory into practice. She is passionate about books and reading and puts everything she has ever read at the service of brands that have an engaging story to tell.