Irene is the Chief Executive Officer for Grey Group Malaysia. She joined Grey in 2004 as Group Account Director on the Maybank account and expanded her portfolio when she won multiple new businesses such as Resorts World Genting, KidZania, Puteri Harbour Family Theme Park, Pelaburan Hartanah Berhad and Touch & Go. With close to 20 years of experience across multiple agencies, she has worked on both local and multinational brands including P&G, Perodua, Panasonic, Energizer, Unilever and Johnson & Johnson.
Irene was one of the key players in integrating the above-the-line, digital, activation and public relations units at Grey Group Malaysia, making the agency a trailblazer for integration across the Grey Group network.
Graham is the Executive Creative Director for Grey Group Malaysia & Grey Digital. Before joining Grey he was the co-founder and CD of VCCP Kin in the UK (a hot shop known for great digital/social/content in the UK)
Graham has experience through the line having worked in a traditional, direct, shopper, B2B, PR, content, social and digital environments- with his passion really being in cross platform creative ideas.
Graham joined VCCP in 2010, with the ambition of taking brand story-telling through digital. This led to him to founding VCCP Share as Creative Director with Dominic Stinton in 2011.
Graham is also Creative Director for VCCP Kin, a new venture within VCCP blending the skill sets of SEO, social media, content marketing and full-service film production.
Graham started his career with Shine - an independent, creative communications agency specialising in social, search and PR. There for over 3.5 years, in 2004 he set up his own company- Resonate, the consumer PR offering of Chime Communications - an international communications group where the vision was to create a client list and body of work that was as broad as possible, crossing channels, and with the common thread of doing things differently. He ran that for 6.5 years before being headhunted by VCCP (a company within Chime Communications Group)- to head up their PR creative.
In a career spanning 16 years, Andrew joined as a visualiser in 1996 and within 2 short years became a junior art director and won the Kancil Young Creative of the Year in 1998.
He started out handling BAT accounts such as Kent (resulting in campaigns such as Kent Fresh Freak-out and the advent of clubbing as an alternative way to advertise), Dunhill and Pall Mall. He's also handled the Perodua account for 10 years resulting in some memorable festive TV commercials over the years.
Those commercials for Hari Raya, CNY and Deepavali has consistently won in the local Kancils Awards. He has won numerous local and international awards (Adfest Bronzes, Silver & Bronze Kancils and Cannes & One Show merits).
Graduated in Bachelor of Marketing, Charles Stuart University, Australia. With a total of 12 years working experience across sales and advertising. In communication and media planning alone, she has a total of 9 years which gives her an in-depth knowledge in diversified industries. She also spend the full 9 years working on financial sectors.
Some of her key portfolios throughout the years are:
-Telekom Malaysia, Webe
-HSBC, AKPK, Maybank, American Express, Pelaburan Hartanah
-Volvo, NAZA, Toyota, Lexus
-Emirates, Korean Tourism
-Pavilion, Fahrenheit, Watson
-Dutch Lady, Disposable Soft Goods
Between her previous agencies and prior to joining Zenith, she had 1 year experience in branding and marketing management as Marketing Manager in HSBC Malaysia. Main portfolio was to oversee and drive un-secured lending portfolio which was the key battleground for banks in 2007. This portfolio grew and gained huge success and delivered strong recall amongst the customer base.