In Malaysia, Unifi had long been known nationwide for broadband. While the brand also supplied mobile services, people simply didn't associate Unifi with mobile. With the arrival of 5G, Unifi faced a low base of awareness and consideration. Merely stating "Unifi has 5G" wasn't enough to stake its claim in this competitive new landscape. 

The Rebirth of Unifi Mobile 

Famously Effective

A new brand identity marked the transformation of Unifi Mobile. By visually hardwiring 5G as an integral part of Unifi and putting mobile in the heart of its name – Unifi became UNI5G. This active symbol made Unifi Mobile instantly recognizable in the minds of Malaysians. 

To mark the campaign launch, Unifi partnered with Grey to debut its ‘Live Unstoppable’ brand film. Backed by an adrenaline-pumping music track, the film presented the brand’s narrative of Live Unstoppable as a call to action for Malaysians to take up and wield the unstoppable power of UNI5G to in turn, make themselves and their lives, truly unstoppable.