Who Determines Destiny?
The Center Lane
A miraculous recovery becomes a symbol of hope during the COVID-19 pandemic.With the postponement of the 2020 Tokyo Olympics and the cancellation of numerous events due to the COVID-19 pandemic, society was losing hope amid the prolonged hardship. Seeing Japanese national recorder competitive swimmer Rikako Ikee's unwavering determination to overcome challenges, SK-II saw a parallel with their brand philosophy of "Change Destiny." By sharing her story, they aimed to inspire people to regain hope and persevere, even in the face of adversity.
A Documentary by Palme d'Or Winning Director Hirokazu Kore-eda
Famous
Rikako Ikee saw her dream of competing in the 2020 Tokyo Olympics shattered by illness. Grey created a film that follows her seemingly impossible challenge to return to the center lane, where the fastest swimmer competes, in time to participate. Through her journey, the film questions the meaning of taking action to change one's destiny, resonating deeply with a Japanese audience grappling with the hardships and loss of hope brought on by the pandemic. Ultimately, it became a source of immense hope and inspiration for the nation.
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