Máximo joins Gray Spain as CEO in July 2018, after more than 20 years of experience working in several of the best agencies and some of the best known advertisers in different countries, such as Argentina, the United States or Brazil.
Max began his professional career in 1989 as Account Assistant at J. Walter Thompson Argentina, working for clients such as IBM, SC Johnson and Chase Manhattan Bank. In 1994, after working for 3 years at McCann Erickson as Account Executive for Gillette and General Motors, he joined Casares Gray to manage Gillette where he had the opportunity to lead the launch of Sensor for Women, one of the most ambitious projects of the company. company in that period. His passion for Gillette's business led him to be hired by this company, beginning his adventure on the client's side.
Later, he continues his career at McDonald's occupying management positions at the local and regional level, reaching Area Marketing Director for Latin America based in the United States. In 2007, Máximo decides to return to Argentina, leaving almost 10 years of experience at McDonald's. After a brief passage through Aguas Danone, he assumes a new challenge in Creata Buenos Aires, a promotional company of Infantile Marketing, establishing the business in the region. Then he moved to Brazil where he was named VP of New Business in The Marketing Store Worldwide, in charge of the Operation of McDonald's Brazil.
Máximo is 48 years old, has a degree in Advertising and has an MBA from the IAE Business School. He is married and has 3 children. He is passionate about sports, especially Rugby Futbol, and is a fan of River Plate, the club of his loves.
Prior to his arrival at Grey Spain, Rafael worked as creative general director in Santo Buenos Aires, leading local and global projects, for brands such as: Coca Cola, Sprite, Schweppes, Avon, Vodafone, Brahma and Banco Santander among others.
Also in Buenos Aires, he passed through recognized agencies such as Del Campo, Ponce, Gray and Ogilvy.
In 2011, Rafael was summoned by Publicis Madrid to lead the creative department, where he worked for Renault, Lotteries and State bets, Carrefour, Movistar and Coca Cola.
He has been awarded in all the advertising festivals: Cannes Lions, Clio Awards, Effie, London International awards, D & AD, Art Directors Club, New York Festivals, One Show, The Sun of Ibero-America, Wave, Platinum Pencil and The Circle of Creatives .
He was sworn in at NY Festivals, Cannes Lions and The Creative Circle, where he was sworn in in 2017.
Rafael was part of the executive committee of the circle of Argentine creatives.
More than 15 years of experience in Customer Service and Business Management.
Lucia has two stages in Gray, one, from 2005 to 2008, as an account supervisor in Gray Direc t & Interactive, managing a regional client such as Kodak for EMEA, and another as account manager as of 2009. During these last ten years, has managed large clients for the agency such as Telefónica, La Casera, Adidas Real Madrid, Amstel, BBVA and others. As of 2016, she assumed the leadership of the GSK Oral Health Hub for the Southern European markets as Business Director.
He began his professional career in Comunica + A where he learned what hard work and excellence in service is. He also worked at BBDO where he learned what Creativity was and how a large agency focused on ideas worked.
"Ideas, Business and Partnership are the three pillars on which I support myself to carry out my work".
Adrián Mediavilla thought about a brand for the first time when he sent a letter to El Diario Montañés when he was 11 years old about a SprinGo campaign, a new drink that the Coca-Cola Company had launched in Spain.
Precisely The Coca-Cola Company has been one of Adrian's clients as Head of Planning at Mrs. Rushmore. In addition, he has worked for clients such as Vodafone, MINI or Apple Thief.
Prior to joining Mrs. Rushmore, Adrian spent six years in Paris working on international accounts such as Adidas, Nissan or the International Olympic Committee at agencies such as Publicis Worldwide, Duke Razorfish and Saatchi & Saatchi.
Then he went through the legendary Saatchi & Saatchi office in London to take care of the Toyota Hybrid account across Europe. Finally, Adrián was hired by Viacom to integrate the brands of its clients into the narratives of MTV, Paramount Channel and Comedy Central.
In addition to advertising, Adrián writes in different publications such as PAPEL, Líbero or Jotdown and has been guest speaker at the London Business School, the Complutense University of Madrid, the Miami Ad School and Brandweek Istanbul.
Esther Heredia is the head of the unit specialized in Shopper Marketing and sales activation of Gray with presence in the offices of Madrid and Barcelona of the agency.
With more than 10 years of experience in communication, she has collaborated with first class brands such as Swcheppes, J & J, Gallina Blanca, Kraft Foods or Paramount Pictures, in strategies and creativity focused on the shopper.
He also leads P & G's Shopper Marketing HUB for Southern Europe, working for more than 20 brands in Spain, Portugal and Italy.
Degree in Hispanic Philology, she finished her degree with a sociolinguistics and psychology project about Advertising, which would end up being her subject of study during the second phase of the PhD.
Before joining Gray, Esther Heredia was responsible for several teams and accounts in Versus Publicidad, an agency in which she previously played creative roles.
Gray Shopper, has 32 professionals of multidisciplinary profiles and works for other clients of the scope of Heineken, Gas Natural, Florette or Sunglass Hut among others, being one of the largest Shopper Marketing agencies in Spain.
David is the person in charge of the finances and operations of Gray Spain. Among its functions are financial planning, profitability, management and compliance of contracts, budgets and resource planning. He is also responsible for the implementation of the group's policies in Spain.
He begins his professional career in financial departments of different sectors. He joined Gray Spain in 2006 as director of management control. In 2009 he was appointed Financial Director of Atlético International, becoming Managing Director when the agency becomes Gray London Barcelona, where he leads the finances and directs the operation in Spain.
In addition to these responsibilities, from mid-2012 to early 2014 he combined the position with the Commercial Director of WPP Team Allianz.
He is named Chief Financial Officer of Gray Spain in 2014.
Bachelor in Business Administration and Management from the University of Barcelona and the University of Keele (UK) and Master in Financial and Accounting Management from the Universitat Pompeu Fabra.
With more than twenty six years of experience in advertising production, Carmen joins Gray in 2006 as Director of Audivisual Production. In 2008 he also assumed the direction of the graphic production department and the post-production studio GreyWorks. Carmen performs relevant productions in Gray for Christmas Lottery, Procter & Gamble, Port Aventura, Ono or Domino's Pizza, among others.
With a previous professional career as director of audiovisual production at Lowe and Partners and later as deputy general director at the post-production studio Charmac, Carmen has directed national and international productions for Coca Cola, Johnson & Johnson, Renault, Ministry of the Environment, DGT and City Hall of Madrid.
Twenty-one years of experience in the world of the agency, two years in the financial sector and a long career in the industrial sector and tourism, provide Borja with extensive knowledge and professional skills.
Borja began his career in the world agency in BSB Comunicación Grupo Gray, a company belonging to the WPP group, assuming different positions of responsibility until finally taking over the general direction of the agency. This is where you get your skills in the field of production, strategic planning, customer service, account management, team and management.
In 2015, in addition to the general direction of BSB, Borja assumes the Direction of Talent Development in Grupo Gray, from where he leads the transformation of the team to the new challenges of the agency.
He has worked for companies such as Fénix Directo, Renault Spain, Suzuki Spain, Samsung, Carrefour, G + J, Caja de Ahorros de Navarra, Community of Madrid, Mirto, Bodegas Paternina, Teka, Ufesa, Grupo Rayet or Turismo de Puerto Rico, among others.
Borja holds a degree in Economics and Business Administration in the specialty of Marketing from the Complutense University of Madrid and an Executive Master in Advertising from the Antonio de Nebrija University.
Oscar Peña joins Gray in 2011. Since then, he has performed various functions within the company, promoting the digital transformation of the agency and adding value to the group's brands at a strategic, innovation and analytical level.
Óscar has more than 25 years of experience in the technology market. He has worked for Banc Sabadell, e-laCaixa, Santander Bank, Medwinds, Ticketmaster, Skeyndor, Revlon Pro, PortAventura, Ferrocarrils de la Generalitat de Catalunya (FGC), Ministry of Labor, Vileda, Seat, Renault, Volvo, Soler and Palau, Altamira Real Estate, Vueling, Vodafone, European University of Madrid, Allianz, Domino's Pizza, Festina Group, SunGlass Hut Spain, Open University of Catalonia, Splendia or Almirall, among others.
Oscar likes to define himself as "a fervent evangelist of the role of digital in the current communication of brands", that's why his vision is holistic and integrating.
Prior to Gray, Óscar is the founder and editorial director of prestigious magazines specialized in digital, such as the first magazine on e-commerce in Spain, e.comm, or the first headers of mobile technology, Internet and e-business. Óscar has been the only person in Spain to license the contents of the Wired and Fast Company magazines in our country. He has also worked for the Department of Innovation of the Generalitat de Catalunya, the channel of new technologies of Canal Satélite Digital, and has written more than 17 books on interactive design and e-business for Anaya and Pearson Education.
Óscar is a professor of communication and digital strategy at the University of Barcelona, the University of Málaga, ESADE, the University of Mondragón, EAE and the University of Blanquerna.
Anna Domènech joins Gray in 2003 assuming the leadership of large accounts and key projects for the growth of Gray, she is the General Director of Business in Barcelona.
"I have always believed and promoted, both inside and outside the agency, teamwork. It is crucial to achieve the maximum excellence and efficiency and, only working together, agency and client, involved and with a common goal, secure successes are achieved ".
In addition, she is highly involved in educational projects teaching classes at the Blanquerna University and with educational projects for schools, of which she is a founding member.
Degree in Communication Sciences, her professional career has been spent in Wunderman, Publicis Casadevall & Pedreño y Gray.
With more than 19 years of professional experience in the digital area and 12 years in advertising agencies, Joaquín is the main responsible for the digital production and traffic of the agency since 2013 for the Madrid and Barcelona offices.
Prior to joining Gray, Joaquín develops his professional career at Havas (HS & E) as Director of Integrated Production and Shackleton as Director of Digital Production working for accounts such as El Corte Inglés, Hyundai, Kia, Peugeot, Cintröen, Bezoya, Konami, Vodafone , J & B, Henkel, Eleven Foundation, Carrefour, PayPal, Cepsa, Unicef, Loterias y Apuesas del Estado, Conect and FCC, among others.
In its digital prize list there are prizes in the main national and international festivals such as CdeC 2013, Inspirational 2012, EFI 2012 and 2013, Echo Awards 2010, 2012 and 2013, El Sol 2008, 2009 and 2013, Cannes 2008, 2009 and 2013, John Caples 2010, OneShow 2013, NewYork Festival 2013, and FIAP 2013.
He has a degree in Commercial Management and Marketing from ESIC, and in CRM from ICEMD, he has worked as a professor in TAG teaching innovation and project management classes. Throughout his experience he has been interested in the application of different methodologies to the development of software applied to the world of communication and technology
