As Grey’s CEO, Paul leads a team of creative thinkers to produce Famously Effective campaigns that make consumers love our clients’ brands and in turn make our clients rich.
With 21 years under his belt, Paul’s strategic leadership and creative vision has grown Grey Africa into Ad Age’s International Agency of the Year 2014. A Marketing and Business Economics Honours graduate from Wits, he is a director of several successful businesses and is acknowledged as an imaginative innovator and specialist brand architect. He is also a marketing communications consultant to some of the world’s foremost brands.
He was recently recognised with the 2013 Rising Star Award for his role in shaping the future of South Africa’s Marketing and Advertising industry.
Peter is CEO of the Grey Africa Group, Volcano IMC and a Director of Wedge Edge Properties. As the Grey Africa CEO, he is tasked with creating an effective agency network across the continent.
With a long career in advertising, he is regarded as one of the industry’s leading integrated marketing and communications specialists, having developed a number of models and methodologies specifically geared to successfully establishing and growing brands in the rapidly changing Southern African and African markets.
As a highly experienced executive, Peter has a unique analytical ability to unravel key market insights combined with an award-winning creative ability to develop relevant and novel marketing and communication plans. These have resulted in the development of many winning strategies that have successfully grown market share for numerous local and international blue-chip brands.
As CEO, his primary accountability is for the Group’s profitability, growth and overall effectiveness, retaining joint management responsibility for the Grey Africa Group with the Group Managing Director.
Dele Odugbemi started his career 20 years ago as a media strategist. Since then, he has evolved into a multi-market coordination specialist across several markets. He has lived and worked in markets across four African countries namely Nigeria, South Africa, Kenya and Ghana, as well as in the UK.
In the course of his coordination work, he has visited 35 of Africa’s 53 markets. He has developed a systematic approach to tackling assigned tasks, successfully managed relationships, met deadlines and produced desired results.
As GM, Gavin is responsible for the smooth running of the agency, ensuring delivery of Famously Effective work for all clients. He has more than 20 years of experience in media, marketing and advertising, holding executive, operational and project management positions at a number of leading media companies and advertising agencies.
He has combined his experience with sound business and managerial skills to become an executive who can develop and execute brand, marketing and communication strategies that achieve both business objectives and deliver significant return on marketing investment for a range of clients. He is a qualified Project Manager with an Advanced Project Management Certificate from Unisa's Graduate School of Business Leadership.
He also holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute and graduated with a Bachelor of Journalism and Media Studies from Rhodes University. Gavin has worked in digital and traditional advertising, and has wide experience across media disciplines, including financial journalism, television content development and production, marketing and communications.
Stuart has 20 years of experience at many of the industry’s leading agencies and on numerous blue-chip clients - first as Creative Director - Copywriting and currently, as a strategist. He also has the rare distinction of having won global awards for his creative work as well as effectiveness awards for his strategies. As Strategy Director at Yellowwood, Stuart was instrumental in the global brand repositioning of Dimension Data, from the strategy right down to the wording of their new payoff line.
While at Metropolitan Republic, he was Head of Strategy for MTN Group and oversaw the project to reposition the enterprise brand when it was suffering from too close an association with the consumer brand, leading to a credibility deficit among its corporate and SME audience. Having launched the SASFIN Bank brand (the bank for entrepreneurs, by entrepreneurs) and provided training for the young entrepreneurs incubated by Shanduka Black Umbrellas, he has intimate knowledge of the aspirations and drivers behind business people across the spectrum. It’s an approach that’s led to work that’s become part of South African culture, from FNB’s ‘Steve’ campaign to, more recently, MTN’s ‘Nightshift’ commercial.
Fran was named as one of the Top Ten Most Influential People in South African advertising in The Annual - South Africa’s most authoritative compendium of the advertising, media, marketing and branding industry. She has also judged at every major marquee award festival, most of which she’s been awarded at herself, like Cannes Lions Film Jury, Cannes Outdoor Jury, Clio Awards and D&AD and has also sat on the judging panel for the Apex Awards - South Africa’s version of the Effie Awards. Fran’s career spans two decades and has seen her work with advertising legends like John Hunt and Gerry Human.
She’s grown from a copywriter at The Jupiter Drawing Room in 1997 to Creative Director in 2000. She joined Ogilvy Johannesburg in 2003 and became Executive Creative Director of the agency in 2008. That year saw Ogilvy Johannesburg take the top spot at Cannes Lions, followed by another number one as the top agency in Ogilvy Worldwide, also at Cannes in 2009.
This was followed, in 2010, by South Africa’s first Film Gold Lion in 11 years and an appointment to the 15 member Ogilvy World-wide Creative Council. This success started a myriad of local awards for Ogilvy - which included number one agency at the Loeries in 2007, 2008 and 2009 as well as number one agency at the Apex Awards from 2008 to 2011.
Fran has spent the past two years as Executive Creative Director at digital agency Quirk, honing her digital story-telling skills, and continues as an executive committee member of South Africa’s Creative Circle.
Nothing's ever been sold to a robot. They’re detached, frigid and inhuman. They’re pre-programmed to perform an array of functions but feeling isn’t one of them. They don’t long for things, they don’t dream, they don’t hope for a better life. People however, are far more interesting. We’re an emotional bunch; we respond to what we feel.
Yet somehow a lot of advertising tries to sell things to people as if they were robots – simply passing on information, devoid of any emotion. There’s also so much of the stuff, it’s no wonder people use ads as loo breaks. We set out to develop ideas for people – ideas conceptualised to elicit a response. Because if they feel in some way connected to a brand, it’ll feel less like a purchase and more like a relationship. And that’s the whole idea.
Marc Lax is a senior advertising and marketing professional with significant, results-oriented cross-industry management experience gained with industry leading brands. A creative mind offering proven strategic communication and brand management skills and demonstrated success in the development and implementation of strategy, planning and integrated campaign implementation across multiple brands, customer segments and channels. Having provided communications leadership in very competitive and demanding local and international markets, Marc’s specialties include integrated marketing strategy and communications management and brand strategy formulation and execution.
Zesta holds eight years of experience in the marketing field with another seven years of experience in the advertising industry. She is seasoned in above and below-the-line advertising, branding and design, digital, eventing, and corporate marketing.
Zesta has worked on brands such as Coca Cola, Peugeot, Citroen, Mitsubishi, Volvo, MTN events, Sanofi, Air France and KLM, Investec and RMB, to name a few. With her vast experience in many different sectors, she’s worked at large global agencies such as Saatchi & Saatchi and Havas Worldwide.
Grey Africa has a culture of proactively seeking and securing new business from blue chip clients. We are dedicated marketing professionals committed to building famously effective brands. This philosophy was clearly reflected by our winning the 2014 Tony Koenderman AdReview New Business Award - a South African first and a welcome accolade for the team. Today, Grey is laser focussed on building on this accolade, by attracting clients that match our unique award-winning profile. As New Business Director, it’s my pleasure to work with the winning Grey Africa team, by networking, not only within the local marketing industry, but also globally with the highly acclaimed Grey Global Group, to partner with clients and meet the challenges of an exciting new integrated digital communications era.
Talita Myburg has over 10 years of experience in the Marketing and Advertising field with exposure to a wide range of industries including Banking, Insurance, Telecommunications, IT, FMCG, Retail, Management Consulting, Automotive and Real Estate. She has lead the execution of numerous campaigns ranging from experiential PR stunts and country wide promotions to long running activations, as well as launches for major international brands.
She is a passionate individual with a proven track record and is known for her hands-on, pro-active approach to projects. She enjoys projects which involve innovation, creativity, strategic thinking and personal interaction, and is always keen to take on a challenge.
Talita’s portfolio encompass branding, advertising, direct marketing, retail promotions, activations and corporate marketing. Brands worked on: P&G, Nestlé, Tabasco, JTI, Standard Bank, Microsoft, Nokia, Peugeot, Premier, Tiger Brands, Danone, McKinsey & Company and SC Johnson.
Anneliza began her career studying B.Comm Accounting at the University of Johannesburg, post which she began a SAICA traineeship whilst studying CTA honours part-time at the University of South Africa.
In 2011, she officially qualified as a Chartered Accountant and Registered Auditor and went on to become an Audit Manager for a firm in Melrose Arch.
In 2014, she moved to PwC UK. Her career has seen her work with a vast variety of clients as well as multinational companies. Her speciality is auditing and tax, having honed her expertise over the last 8 years. She’s currently in her 3rd year at Grey.