Konstantin started his career at BBDO in Germany, before moving to the Chicago office and New York. During his stint there, Konstantin led brands as diverse as Wrigley, J&J and Best Buy.
Prior to Grey, Konstantin was in Publicis New York, where he was the Brand Agency leader for P&G’s Digestive Wellness and PGT (Procter & Gamble Company and Teva Pharmaceutical Industries Ltd.) Healthcare brands. In that role, he led an integrated team of seven agencies across all marketing disciplines to develop integrated big ideas.
Other than his passion for global business, Konstantin has always been a digital innovator – from launching a user-generated content (UGC) based campaign three years before YouTube existed to being the global capability lead on Publicis’ real-time marketing engine
Tim is a highly-regarded veteran of the industry with over 20 years of experience. A strategic thinker, and inspiring creative leader, he joins Grey Group Singapore from DDB China Group/Tribal Worldwide China, where he was the Chief Creative Officer for the last four years. Tasked with transforming the network’s creative process following a global realignment initiative, Tim restructured the creative teams, attracted fresh talent, and upgraded the digital capabilities substantially, winning new blue chip accounts including Hennessy, Qualcomm, Pepsi China, and Fonterra, among others.
A multi-award winning and respected creative, Tim’s work has been recognized consistently throughout the course of his career. He has been awarded a slew of awards at Cannes Lions, D&AD, AdFest, PMAA Dragons of Asia, Digital Media Awards, Webbys, and at the Kam Fan Awards.