Pedro Jose began his career in marketing managing the local brand Gloria for 2 years. Later on, he worked in Publicistas Asociados for 6 years, where he managed accounts across categories such as Banco de Credito, Pilsen Callao, D'Onofrio, AFP Integra, and more.
He was the Central Marketing Manager for 15 years at El Comercio Group, Peru´s main newspaper, where he led the launch of products such as Trome, Gestion, Publimetro, Peru 21, Ofertop, Urbania, Neoauto, and Aptitus. While there, he also worked in the development of the successful loyalty plan "Club de Suscriptores".
In addition, he’s worked in Havas Peru, where his main achievement was the digitization of the company and the incorporation of the Village concept, allowing global communication services for their clients.
Pedro Jose is an Industrial Engineer who graduated from the Universidad de Lima, with an MBA from the PAD of the Universidad de Piura. He has a Director of the Master of Business Management at the Universidad del Pacífico.
Jose began in career in 1994, having worked with agencies such as Ogilvy, TBWA and Leo Burnett. He went on to win the first ever Cannes Lion for Peru with P&G.
He has vast experience working in agencies outside of Peru. First, he was Leo Burnett's Creative Director in Miami for brands such as Visa, Sony and P&G. He then went on as CCO of Leo Burnett Puerto Rico and Lápiz Chicago for all P&G Hispanic market as well as McDonald's. He’s won international awards such as D&AD, London Festival, FIAP, El Sol and New York Festival.
In 2008, he returned to Peru and founded Circus, a leader agency in the local market, where he was Creative Director until 2013. He went on to co-found CARNE, a smaller agency that after just 4 years of service won the Best In Show at the local IDEAS festival, the Grand Effie Awards and the Grand Effie LATAM with its client Cemento APU.
He is currently the General Creative Director of Circus Grey.
Charlie is a natural surfer.
He studied at the Intituto Peruano de Publicidad (IPP) and started his career in 2005 as a Creative Editor at Ogilvy.
His passion for good ideas quickly led him to work with other big names in the industry like McCann Erickson and Leo Burnett. And in 2014, he went on to became the Executive Creative Director of Circus Grey.
He has been responsible for and the creator of many Famously Effective ideas and his work has been acknowledged and awarded at important festivals such as Cannes, Effie, Apap, Ideas Award, Fiap, El Ojo de Iberoamérica and El Sol de San Sebastián. He has also participated as a jury member in many of these festivals.
Nowadays, he is a member of the distinguished Grey Global Creative Council, composed of ten of the most renowned creative global leaders of the entire Grey network.
Famously Effective Campaigns:
BCP Pyme - Platform of Communication and Launching - Cuy Mágico
San Fernando - Relaunch Territory and Campaign "Authentic Families”
Tottus - Communication Platform and Campaign Mama Sabe.
Claro - Image Campaign - Commitment Stories
Valeria has a degree in Psychology from the Universidad de Lima and a Communication degree from ESAN - a combination that has enabled her to successfully develop for more than 16 years in the advertising industry.
She began her career with JTW in 2003. After 6 years, she moved on to Circus, working with many different clients. She went on to join Mayo FCB and after 4 years, became a part of Circus Grey as the Director of New Businesses.
She has led projects for local and global clients such as L'bel, Kraft Foods, Bayer, BCP, Prima, Promperu, Unacem, Mead Johnson, Química Suiza, Clorox, SAB Miller, among others. She has successfully participated in bidding processes for the agencies she worked with and obtained different awards such as Grand Effies, Golden Effies and Silver Effies, as well as others from the advertising industry.
Some of the most successful campaigns she’s been a part of are:
BCP Pyme - Launch and maintenance Campaign - "Cuy Mágico"
UNACEM - Campaign "Casa Peruana" Cemento Sol
San Fernando - Brand Territory Relaunch and "Authentic Families" Campaign
Luciana has more than 20 years of experience managing communication strategies and projects for some of the biggest brands in the country.
Her career began in EURO RSCG in 1996; two years later she started at DDB and then moved on to work with SAATCHI & SAATCHI in a successful 7-year stint. During this time, she focused on management, customer service and communications for many local brands in Peru such as Alicorp, Grupo Romero, Backus and Grupo El Comercio, and global brands like Abbott.
In 2008, Luciana had the opportunity to manage a local design studio called Axis Consultores, and during the time explored and developed her passion for strategy, identity and design. This opportunity brought her closer to brands and projects that to this date, give her a new perspective on her career and what she would like to do in the coming years.
In 2010, she joined Circus as an Account Director to manage some of the agency’s core brands. And in 2011, she became the Managing Director of Brandlab, the brand consulting and design studio of Circus Grey.
Brandlab was founded in 2008 at Circus, and today is the leading brand consulting studio in Peru.
Juan Carlos began his impressive career in SIGNO in the 80's.
He moved on to JWT, post which he was recruited by Joe De Deo to lead the creative responsibilities of of Y & R Lima.
In 1999, he founded Leo Burnett Lima, creating a revolution of creativity in Peru.
During that decade, he won awards in every festival he participated in, including the first Gold Lion in Film for Peru. Under his leadership, Leo Burnett was elected Network Agency of the Year, 2015. 3 years later, Juan Carlos opened his own agency called Spectacular Holistic Circus, which was recognized by ANDA as the Best Agency of the last 25 years.
In 2010, AdLatina chose Juan Carlos as one of the 10 most important creatives in Latin America.
In 2014, Circus became the 3rd most effective agency in Effie Worldwide. And in the same year, after winning it’s 8th Effie Grand Prix, Circus joins Grey Group.
From there on, Circus Grey has won 11 Lions in Cannes and in 2017, they won 5 Gold Lions and 3 Silver Lions.
Currently Juan Carlos joins CARNE as President and General Creative Director to continue to take the agency forward.
With 25 years of experience, Maruchi has worked in networks such as Mayo FCB, Grey, Leo Burnett and Interbrand. She has been the General Account Director for brands such as BCP, Procter & Gamble, Alicorp, Falabella, El Comercio, among many.
During her tenure she obtained Great Effies for Alacena, Harina Favorita and Mimaskot, and Gold and Silver Effies for other brands.
She was the General Director of Brands in StudioA / Interbrand, creating and redesigning brands such as KUNA, Prima AFP, Primax, Hochschild, Credicorp, Ferreryros, and more.
She was also the Marketing Manager in Divercity, where she spearheaded more than 50 allied commercial brands, making it the most successful theme park in Peru.
During her tenure at CARNE, she has managed to grow the company's business exponentially in just one year.
Piero 20 years of experience has seen him work with important networks such as Lowe, Darcy, DDB, Leo Burnett and Circus.
During his career, he’s managed brands in almost every category like Inca Kola, Telefonica, Falabella, BellSouth, Unilever, Mitsubishi, Unique, BCP, Pacífico Seguros, Prima AFP, El Comercio, Alicorp, DIRECTV, UPC, among many others. He’s won national and international awards such as New York Festival, El Sol, FIAP, Ojo de Iberoamérica, APAP and Effies.
In 2013, together with Jose Luis Rivera and Piérola, he founded CARNE - an agency that, in only 4 years, won the Best In Show at the local IDEAS festival, the Grand Effie Award and the Grand Effie LATAM with its client Cemento APU.
He currently leads the agency as Creative Director and Head of Art.
17 years of experience.
He worked for 2 of the main internet portals in the country: Peru.com and Terra Networks, where he developed a career linked to digital platforms.
In 2009 he assumed the position of Digital Director at Robby Ralston Creative Consulting, developing strategies, campaigns and managing the day-to-day work of brands such as: Rimac, Honda, Universidad Científica del Sur, BMW, Inmobiliari, Toyota, Suave, Tekno, Hino, Talma, UPN, Zegel-IPAE, among others.
Some success stories:
- Rimac: Release of "Todo va a estar bien"
- Inmobiliari: Digital transformation of 100% of brand communication
- BMW: 1st online pre-sale SOLD OUT 65 units in 29 days.
He currently leads the digital projects in CARNE.