Laura Maness named Creative Leader of the Year at Creativepool Awards 2023

September 08, 2023
Grey wins Agency of the Year in London ceremony.

We are thrilled to announce that Laura Maness, CEO of Grey, has been named Creative Leader of the Year at the prestigious Creativepool Awards 2023 held in London. Alongside this, Grey was awarded Agency of the Year, cementing their position as a top-tier creative powerhouse.

Laura joined Grey in 2022 and became the first female Global CEO of Grey Group. Her leadership has seen the company receive numerous accolades, including Agency of the Year honors on six continents and 53 Effies. Beyond Grey, Laura co-chairs 50/50 Women On Boards, promoting corporate board diversity, and is a founding member of the women’s network, Chief. She completed Harvard’s Sustainability Leadership program in 2022 and is also a key speaker at the ChiefX experience.

The judges were impressed with Laura’s achievements, even during a pandemic, which made her an outstanding Creative Leader of the Year candidate.

At the awards, Grey was awarded the prestigious title of Agency of the Year.


Under Laura’s leadership, Grey has experienced a renaissance as a top-tier creative powerhouse. The agency’s “Famously Effective” approach has garnered numerous accolades, including New York's #2 Top Effectiveness Agency title, Agency of the Year honors on six continents, 53 Effies, including Grand Effies in every market Grey operates in and Procter & Gamble’s inaugural Best Agency Partnership award. The agency’s success isn’t just in awards either; client partnerships, some lasting nearly 70 years, speak to Grey’s enduring excellence. Grey’s work, including global campaigns for brands like Coca-Cola and Volvo, resonates universally.

The judges noted that “Grey’s renewed leadership and commitment to creativity, unity, and inclusion made them stand out.”