Beyond the Blade of Expectation
The true story of social entrepreneur, Prashant Gade
Gillette India has launched the new phase new of their shaving stereotypes campaign, #EngineeringChange. The campaign invites Indian youth to think about how education can have a lasting impact, even beyond their own lives.
“Since the beginning, Gillette has been committed to helping men look, feel and be their best. This commitment is brought to life through our brand purpose that inspires everything we do which is ‘Grooming the Next Generation of Men.’ Through #ShavingStereotypes, we want to inspire young men and women around the world to be bold in defining their purpose and contribute to the communities around them in their own unique ways,” Saurabh Bajpai, Senior Director and Country Category Leader, Gillette India said.
As part of its global movement to inspire ‘The Best a Man Can Be’, this film depicts how education and degrees are often viewed from a one-dimensional scope. Featuring a true story, the narrative exemplifies the idea of untapped potential, and how everyone has the ability to contribute to their community in a positive way.
From the bright minds of Grey India, the film tells the story of how Gade was confronted by the harsh realities of disability, when he saw an amputee shave his face. Prompting a new found drive to use his education for good, he went on to create a bionic prosthetic to help amputees achieve the daily tasks we often take for granted.
“We all know that education is a career-builder, but we often ignore how it can equip us to make a difference to the world at large. It has the power to inspire us to go beyond society’s pre-defined benchmarks. Gade’s story acts as a reminder for all of us to look deeper and discover the true potential of education. The courage and conviction he had to bring about a change in the lives of so many, is what makes him such an inspiration,” Sandipan Bhattacharyya, Managing Director and Chief Creative Officer, Grey Group stated.
Told through Gade’s perspective, the story prompts younger generations to consider new ideas to capitalise on their full potential and challenge the status quo.