Brittaney Kiefer | August 19, 2019

Meet the man charged with making Grey the most creative network in Europe

Javier Campopiano, the creative behind the award-winning "It's a Tide ad", has moved to Grey with a big ambition.

Javier Campopiano is just a few weeks into his job as chief creative officer, Grey Europe and global clients. Most people know Campopiano as the man behind the Cannes Grand Prix and D&AD black Pencil winner "It’s a Tide ad", made when he was chief creative officer of Saatchi & Saatchi New York. But Campopiano is entering a new chapter with a big goal: to make Grey the most creative advertising network in Europe. 

Campaign interviewed Campopiano about his first priorities on the job, the ads that made his career and the mistake that led to his best work. Read the full article here