Tony joined the company in November of 2013 and is responsible for directing the vision, long-term stability, and growth of Grey Midwest. Known as an innovative strategist, Tony’s broad domestic and international experience fosters a culture of success through encouraging a forward-thinking, collaborative approach to leadership and teamwork. As a business leader, Tony leverages his 30 years of global branding, sales, operations, finance, distribution, and marketing to drive growth and improve competitive position, quality, and customer service. He is responsible for the development of operational and strategic business plans for some of the best-known brands in the world. Before joining Grey, he was the North America Chief Financial and Operations Officer for Interbrand.
Christopher joined the company in September of 2015. He is responsible for overseeing Account and Project Management staff and sits on the Leadership Team. Originally from Terre Haute, Indiana, Christopher worked for over 20 years as part of the NYC advertising community. Most recently, Christopher worked at mcgarrybowen as the Management Director on Verizon. Prior to joining mb, Christopher worked at BBH, where he was the Business Director on Google and led such projects as Cannes Silver Lion winner “Dear Sophie” and the GLAAD Amplifier award winning “It Gets Better Project”; at Ogilvy, where he ran the Kraft North American Beverage business that launched a highly successful campaign for 2010 Gold Effie Winner Capri Sun; and at Foote, Cone & Belding, managing brands such as Diet Coke (digital), AT&T for FCBi (direct), and Samsung (during his tenure, the brand was named “Fastest Growing Brand in the World” by Business Week’s Interbrand Study two years in a row). Oh, and for a while, Christopher did work at the William Morris Agency where his job was to put movie stars in movies.
Adam has been navigating the ad industry with dimensionality and award-winning innovative work since 2006. Prior to Grey Midwest, Adam spent two years running Verizon’s Branded Entertainment business at mcgarrybowen, where he won a Digiday award for “Most innovative use of technology” and co-ran the Maserati account as well as created campaigns for Lady Gaga, Beyonce, and Christian Siriano. Before heading to then POSSIBLE, now Grey Midwest, Adam and his creative partner aligned Verizon and NASA’s Jet Propulsion Laboratory to develop the first game that allows anyone with a mobile phone to defend the Earth from real asteroids, which debuted on the Cannes Lions Innovation Stage in 2015. In 2010, as Creative Director/Partner for a small agency called RAIN, Adam won a People’s Voice Award for best mobile game of the year at the Webbys. You can see his work at award shows including Cannes, the Effies, Digiday, the Webbys, and more.
Christine leads the commerce practice across Grey North America and brings nearly 15 years of experience in retail, shopper marketing, and eCommerce across both client and agency roles. She is focused on driving the integration of brand strategy and commerce strategy to impact online and offline sales with creativity in commerce. Using data and insights, she has helped develop successful commerce strategies and campaigns across multiple categories and organizations, working with clients such as P&G, Conagra, Royal Canin, MARS, Energizer, and Microsoft, and retailers like Amazon and Kroger, among others. Under her leadership, the commerce team has continued to grow and influence activation from above the line work to commerce channels.
For 20 years, Brian has helped companies, clients, and brands discover what’s proven, what’s new, and what’s next in marketing. Brian leads Grey Midwest’s Strategy team, bringing executive-level strategic counsel, digital thinking, ecosystem expertise, and activation guidance to his teams and clients. His specialties include digital innovation, campaigns, communications strategy, content strategy, CRM, and social. Clients have included Febreze, Gillette, Venus, McCormick, Frank’s Red Hot, Essilor, Prasco, Amazon, Elavon, FLOR, Saputo, Microsoft, Pro Football Focus, and Smucker’s.
Before joining POSSIBLE, Brian led R.O.Why! Marketing, a digital-first marketing agency he founded in 2003. Prior to that, he held senior marketing leadership roles inside of companies ranging from entertainment and software development to healthcare staffing and consulting. As a trusted strategic advisor, account planner, client leader, and former ad agency owner, Brian’s efforts have helped market-leading brands outperform competitors in B2B, technology, healthcare, professional services, and CPG.
A relentless advocate for clients and consumers, Steve Noble has been bringing data-driven customer-centric digital experiences to life for over 20 years. As the EVP of Marketing Sciences & Customer Experience, he is uniquely positioned to deliver insights into not just “what” consumers are doing, but also the “why” behind it. This insight helps Grey Midwest inspire world-class creative and drive pointed strategic decisions. Steve is committed to bringing the best customer experiences to our clients, driven by the compelling stories told by research and data.
As the data sciences lead for Grey, Steve has pioneered a data-driven digital and creative intelligence approach that brings data and consumer understanding upstream into the creative process resulting in harder-working, powerful brand experiences. Steve has worked with a multitude of clients including P&G, Coca-Cola, Microsoft, Lenovo, Disney, Smucker’s, Boston Market, Essilor, Build-A-Bear, Conagra Brands, McCormick, and Abbott.
Jamie brings nearly 20 years of finance and operations experience in the marketing/advertising industry. His deep experience working in the agency world—specifically an agency in a holding company environment—has taught him how to balance the finance and operational needs of the business within a highly creative environment under the challenges of a holding company.
Prior to joining WPP four years ago, Jamie spent nearly 14 years at Interbrand, an Omnicom company, where he served as the CFO/COO for the Cincinnati and Dayton businesses. He was fully responsible for the management of all finance and operations of those businesses. His career at Interbrand spanned Finance, Operations, and IT.
Jamie's "fundamental agency truth" is that in the agency world, we are a business of people and those people are an agency's greatest asset. In order to be successful in this business, you must be able to attract, inspire, develop, and retain high-end talent first and foremost.
In his spare time, Jamie enjoys live music, traveling, and spending as much time as possible with his amazingly supportive fiancé and four sons, ages 14, 9, 7, and 5.
With more than 25 years of experience as a business leader within direct, data, and digital precision marketing services, Jason has worked across many key disciplines including business operations, program management, client management, product development, finance, strategy, sales, training, and talent management within domestic and international roles. This unique background has brought value and results to the brands and organizations Jason has worked with over his career.
Jason joined Grey in March 2014 as the Executive Global Digital Director for P&G. Jason’s key responsibilities include elevating/establishing the digital strategic vision and agenda for P&G Brands; leading and promoting breakthrough digital programs and solutions; searching for and reapplying winning ideas (technologies, platforms) from one brand to another and/or one region to another; collaborating with internal teams (CDO, production, analytics, finance) to ensure processes and protocols are continuously improved; and ongoing consultation with brand leaders to improve output and ROI.
In addition to his work at Grey New York, Jason leads client acquisition for Grey Midwest. Jason also serves as digital lead for WPP’s Team P&G, where he works with P&G and WPP agencies on digital initiatives and innovation and developing new opportunities with partners (within and outside WPP). Over his career, Brandt has served as Executive Global Director at Grey Partners; SVP and Global Account Director at Y&R; GVP and CMO of Gartner Events; and President at Euro RSCG.
As Senior Director of Technology at Grey Midwest, Todd leads a team of diverse and passionate technologists that includes Web Developers, Solutions Analysts, and Quality Assurance Analysts. With more than 25 years of experience, Todd has worked with over 100 highly recognized brands, and incorporated technology from countless vendors and technology stacks to create famously effective and award-winning work that produces real business results. By taking a multidisciplinary approach to our work, Todd brings a strong sense of collaboration and partnership to every client and every project.
Prior to joining Grey in 2009, Todd worked for Fidelity Investments as a Principal Software Engineer and Technical Architect where he and his team developed large-scale distributed transaction-based systems. Todd also worked as a C++ and Java developer for Attachmate Corporation, specializing in TCP/IP based communications and networking software solutions.
Rachel joined Grey in July 2015, bringing prior experience in organizational development, talent acquisition, and employee relations. In January 2019, Rachel was promoted to Talent Manager of the Grey Midwest office, leading the employee experience from the first candidate touchpoint to senior-level promotions and transitions.
A strong business partner to her discipline leads, Rachel drives and develops our people with an empathetic approach, hiring and supporting teams that embrace diversity, inspire agency culture, and bring our work to new heights.