With over 22 years of experience in the industry, as the CEO of Grey Group Indonesia & Thailand, Raju is responsible for running all facets of the agency’s business operations.
Raju began his career in advertising as a management trainee in DDB Chennai. After stints at JWT and Rapp Collins, he joined Grey Indonesia. During his tenure, Raju was instrumental in expanding the workforce and clinching big name accounts such as BMW, Indosat, Daihatsu and Wyeth.
His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005, transforming Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, such as KFC, Ministry of Manpower, Contact Singapore, Abbott Nutrition, Allianz Insurance, GlaxoSmithKline, and global account, Qatar Airways. He also made strategic creative hires and increased the local team size by five times, making it one of the largest integrated agencies in Singapore.
Raju was presented the prestigious “Agency Head of the Year 2014” and “Agency Professional of the Year 2011” awards during The Singapore Advertising Hall of Fame Awards by the Institute of Advertising, Singapore for his outstanding achievements and contributions to the community and industry. In 2013, Raju led the Grey Group Singapore to win a number of accolades including Creative Agency of the Year at the iink Awards, wins at Cannes and AdFest.
Apart from work, Raju’s life revolves around his family, photography and keeping abreast on the latest lifestyle trends.
1. Pushing the team through inspiration and not fear
2. Putting the work first before any other agenda
3. Leading from behind
Those are the three principles that has guided Nugroho to help some of the biggest brands in Indonesia to thrive. To name a few, Danone's SGM became the country's number one milk in 2013 -after decades of being a challenger brand- and Mondelez's Cadbury Dairy Milk achieved a new height in record sales also in the same year.
He is also very passionate in spotting and growing young talents.
In 2014, a junior team of two fresh graduates under his mentorship went on to win Young Lions.
Nugroho has also helped some of Indonesia's most important advertising agencies to achieve new milestones.
He helped McCann Jakarta to win and being shortlisted in international and local award shows for the first time since 2009 (WARC Asian Prize for Strategy & Citra Pariwara) and in Q4 2015 he led McCann Indonesia’s creative teams to win 8 out of 10 new business pitches (including the whole digital businesses of Unilever’s home care category).
The quickly growing reputation has helped to attract more new businesses without pitching process (Himalaya Herbals & Nestle Corporate).
Previously during his time with Ogilvy Indonesia, his work on Risk secured the agency's first Cannes Lions in 2015, before that in 2013 he helped Ogilvy back onto the creative map as the second most awarded digital agency in Indonesia, and early in his career he brought the very first creative award for Pantarei Communications, at that time a part of Matari Inc; the biggest local agency in Indonesia, through his very first work.
He is also a published author of two critically acclaimed novels: Bidik! (Aim!) and So Real/Surreal.
In 2006, as a novelist, Nugroho sat on the Board of Judges of the prestigious Khatulistiwa Literary Awards.
Joza Bayu is an advertising creative with educational background in Communication Studies and Cinematography.
Before joining a multinational advertising agency in 2010, Joza developed ideas and copy for creative work at WhatNot Studio, a Jakarta-based design house focusing in youth market and lifestyle. He also led an online lifestyle magazine as Editor-in-Chief in DailyWhatnot and developed content for brands and publications.
During his career in the creative industry, Joza has created work for brands ranging from Milkuat, Vit, Toyota, Yamaha, Panasonic, Chevron, Activia, Aqua, MINI, Sony, Nike, LG Electronics, Lippo Group and Sampoerna.
Hertoto returns to Grey from McCann, where she was previously Group Brand Director managing the L'Oreal Paris, Maybelline New York, and Cathay Pacific accounts. In addition, she also oversaw all Activation, Shopper Marketing, Digital, and ATL-related activities.
With 15 years of experience in Marketing, her distinguished career included a previous stint at Grey, where she was instrumental in setting up the Shopper Marketing division. In her current role, she will lead all activation capabilities and bolster Team P&G's offerings.
Her move is aligned with recent instances of ex-Grey staff returning to the network, with Arun Raman of Grey group India the most prominent example. "It's great to be back at Grey and I am looking forward to taking on this role and working closely with the Grey team in order to take the work up to the next level", said Hertoto.
Serene has a decade of brand management, brand building & business development experience with her portfolio focusing on local & regional FMCG, healthcare, and wellness brands; namely P&G, GSK, and L'Oréal.
In the last two years in Jakarta, Serene was a part of the world’s largest activation and shopper marketing agency, Geometry. She was part of the winning team who launched three SKUs for British American Tobacco’s heritage brand; Lucky Strike. Her biggest feat was launching an international brand’s first ever kretek (clove) cigarettes in Indonesia, Lucky Strike Mild.
Pre Jakarta, Serene was based in Singapore with stints at Grey, Saatchi & Saatchi, and McCann Erickson. She has helped her clients win big across 7 creative & effectiveness award shows; Cannes Lions, Effies, Spikes, just to name a few. For all her outstanding achievements, and contributions, Serene was a finalist for the 'Young Talent of the Year’ category in The Singapore Advertising Hall of Fame show.
Arora Gaurav joined Grey Group as an Account Executive and since then have grown each brand in various markets from strength to strength Each position presented its own set of challenges, responsibilities and tremendous opportunities enabling me to gain in depth knowledge and expertise in the core areas of digital creative development, media planning/buying, digital web strategy, integrated campaign execution and most importantly in house agency initiatives to consistently make value additions to the workplace and maximizing employee productivity.
In his 15-year career with Grey, he has been a part of the following verticals doing integrated communication campaign:
1. FMCG: Nutella, Tic Tac, Kinder Joy, Kinder Bueno, Kinder Scho Bon Crispy, Ferrero Rocher. Radico Khaitan
2. Technology: Norton
3. Finance: ANZ, HSBC
4. Tourism: Incredible India, Daman and Diu, Chhattisgarh Tourism, Singapore Zoo, Night Safari, Jurong Bird Park, Kidzania
5. Automobiles: SAAB, Mitsubishi, Autobacs
6. Manufacturing: Greenlam, Manjushree Group (Birla Group)
7. Airline: Qatar
8. Government Services: Ministry of Foreign Affairs, Peoples Association
Bansal joins Grey from Lowe Lintas India, where she was previously senior brand planning director.
As the lead planner on the South Asia mass detergents category for Unilever, amongst other major brands, she was primarily responsible for long-term brand development, and the creation of strategic campaigns.
During her time there, she was also instrumental in the development of content ecosystems, and co-creation with content houses, the agency said. Before Lowe Lintas, Bansal also held remits at PHD India and Grey Group India.