From joining the GREY group in 1994 as Account Director to overseeing the entire P&G business at GREY across Asia Pacific today to heading Grey’s India businesses, Yashaswini is an advertising professional with close to three decades of international experience in communications, brand development/management, consumer research/planning and account management.
Before taking over Chairman and Managing Director, India, she was the Global Brand Agency Leader of P&G’s Pantene account, followed by becoming Executive Vice President for the P&G account at GREY group Asia Pacific. Over the course of her career in GREY, she has worked in diverse markets, driving integrated strategies and communication plans on GREY’s P&G brands. She has led and mentored large teams across different geographies and cultures (Europe, Asia, Latin America and North America), and across diverse disciplines which include ATL, ER/PR, Digital and In-store.
Yashaswini graduated from the reputed St. Stephens College Delhi with a first class degree in Economics following that with a PGDM in from the Indian Institute of Management, Calcutta where she specialized in marketing.
Yashaswini loves reading history, psychology and murder mysteries…and has a passion for fusion fashion.
Sandi’s been steering the creative product at GREY since August 2015.
Prior to that, he helped set up BBDO in India and built a robust creative reputation for it in just under 8 years.
According to the ancient Indian lunar calendar, he will be an iconic global phenomenon by 2018. Of course, the lunar calendar also predicted the Mayans would set up the first lunar colony and therefore, isn’t very reliable.
He passionately believes in cultural osmosis. But fervently hates pretentious jargon, so calls it a mash-up of advertising and pop culture instead.
His spectrum of work on PepsiCo, GE, Wrigley’s, P&G Gillette, Aviva and Radio City has consistently won at Cannes Lions, The One Show, Clio Awards, Spikes Asia Pacific, Adfest, Effies and AMEs, besides being featured in THE WORK and the SHOTS compilation of best Indian TV ads. His recent campaign for Radio City won a Grand Prix at Spikes as well as a One Show pencil.
He’s been a vocal critic of perfunctory cause-crusading and metal-mongering with ideas for good. His video appeal to the Cannes Lions jury, questioning the ethics of public service advertising, is a well-debated point of view.
He’s been on the jury at Spikes APAC, Adfest and LIA apart from judging film multiple times in prestigious Indian award shows like the Abbys and Goafest. He’s also a member of the Grey Global Creative Council.
In his spare time, Sandi is sufficiently amused at how people refer to themselves in the third person, while writing a self-congratulatory profile.
Arun Raman has built his marketing and strategic development expertise with extensive consumer management experience internationally. Financial, FMCG, Textiles, Automobiles, Beverages, Real Estate, Telecom, Corporate etc. are few sectors he has worked on. He has helped strengthen the equity for renowned Indian brands such as Titan, Raymond and Mahindra as well.
Arun rejoined GREY group India for a second stint, coming straight from Lowe Lintas, where, as the Executive Director, he worked across India and Sri Lanka on an array of clients such as Tata Beverages, Unilever, Axis Bank, Britannia and Indian Rayon amongst others.
In an extensive career spanning of over 23 years, Arun has worked with well-known brand communication companies in India such as Lowe, StrawberryFrog/ Famous, Publicis, GREY, DDB Mudra and FCB Ulka,
Arun holds a Master’s degree in Business Administration (Marketing), Pune University. In his free time, he enjoys music from old Bollywood films, solving crosswords and is an avid follower of cricket, news and current affairs.
Ketan Desai, or KD for short, stands tall as a GREY veteran with over 18 years of experience.
Having started his career with GREY Mumbai, Ketan has handled various responsibilities at GREY offices across India, Sri Lanka and Bangladesh.
His experience stretches across, FMCG, Construction, Automobiles, Media, OTC, NGO, Government, Finance, Telco, Confectionary Tobacco, Liquor, Fashion and hosts of new age start-ups. Some of the Key business he has worked on are P&G, KinderJoy, Audi, BAT, ITC, Marico, GSK, Indian Armed forces, Diageo, CRY, Volvo, Parle, Ambuja Cements to name a few. Ketan has worked across varied Geographies, Categories, Disciplines and Clients.
In a past avatar, he helped create and run the Shopper Marketing Vertical roping in marquee clients such as Pepsico and running the HoReCa business for ITC.
He currently wears many hats. He is in charge of new business, Grey Gurgaon office and is responsible for the integration of new acquisitions. He is spearheading the new Grey India narrative of Connected Creativity. His experience across clients and media is key to driving integration with RC&M and Autumn.
Ketan is an avid sportsman, having played Hockey and Squash at the state level. He now is a Golf fanatic playing off a single digit handicap.
With over 20 years of marketing and advertising experience, and a trans-national career, across India and the Silicon Valley of America, Anusha is the co-founder and CEO of Autumn Worldwide, a hyper-specialized Digital Marketing firm. In October of 2018, Grey Group, a WPP company acquired majority stake in Autumn Worldwide.
In her current role, Anusha is responsible for Organizational Growth, Innovations, Planning and Operations. She is also on the board of the Mobile Marketing Association of India and a recent winner of the Corporate Excellence Award for Women at Work Leadership, Economic Times Women Ahead award, Pluralsight Digi100 List and Social Samosa Superwomen 2019.
Prior to co-founding Autumn Worldwide in 2005, Anusha has held a number of progressive assignments in advertising & marketing and has served for brands like Intel, Titan, Unilever, Honeywell et-cetera and in globally reputed agencies, Lowe and Euro RSCG.
Bodh started his career in sales with Bose Corporation, India in 2006. After spending 2 years in Bose, he moved to advertising as an Account Executive in Autumn Worldwide in 2008 where he worked on a wide range of communication and branding projects in sectors as diverse as telecommunications, real estate, FMCG, Education and IT. In 2010, he joined the Account Management department of Lowe Lintas as a Sr. Brand Services Manager to work on the Future Group account where he was leading two of Future Group’s biggest fashion retail brands – Central and Brand Factory.
In 2012, he joined TBWA, India as an Associated Account Director. Since his arrival, he has notably lead main accounts like Nissan Terrano, Nissan Evalia, IDFC Mutual Fund, Peninsula Land, Kuoni SOTC, Loop Mobile, Lavie handbags and Singapore Airlines, allowing him to develop a strong experience across brand categories followed by a short stint in BBH, Mumbai where he worked as Sr. Business Partner on the launch project for an upcoming housing portal giant – Housing.com
Bodh began his second stint with Autumn in 2014 as Vice President & Branch Head to pursue his vision for Autumn to be India’s biggest and most sought after new-age marketing communications firm. In October of 2017, he set-up the Autumn Mumbai office which today has an envy-worthy clientele consisting of more than 10 marquee brands. He is also the brain behind the highly acclaimed and truly viral #KeralaIsOpen campaign released by Samsonite last September.
Sahil leads growth and strategy for AutumnGrey in North India. With a vast and diverse experience across marketing, advertising and digital, Sahil’s strength lies in helping brands in defining and effectively addressing their consumer journey. He believes in the power of data driven marketing and is instrumental to drive that thinking amongst clients. His areas of expertise span Data & Analytics, Creative, Business growth, Brand & Digital Strategy, Media Strategy & planning and has seen him spearhead brands like PepsiCo, Reckitt Benckiser, HP, PwC, Microsoft, and more.
With a master’s degree from Indiana University of Pennsylvania, Mithun leads the Analytics and Insights team and the Online Reputation Management Team at AutumnGrey. Mithun’s passion for Social Media has seen him spearhead and drive IP and home-grown intelligence in the IT, Telecom, Apparel, Automobile, Food & Beverage industries. He works hand-in-glove with clients to understand their business objectives and contribute to bring business strategies to life with a tailored approach. His experience has seen him lead key accounts like
Infosys, Microsoft, Mitsubishi India, Future Group, PepsiCo, ALTBalaji, Reckitt Benckiser, PwC, Aditya Birla Group, Tata Chemicals, P&G with this specialty areas of Social Listening and Insights, Online Reputation Management, Marketing Big Data Analytics, Benchmarking and Attribution, Data Visualization.