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A Safety Reminder You Can’t Miss

Maharashtra Motor Vehicles Department

THE BUCKLE HACK

Turning Every Commercial Vehicle Into an Unmissable Seatbelt Reminder.

Over 30% of deaths on India’s highways stem from not wearing a seatbelt. Traditional roadside ads offer fleeting visibility (less than 0.8 seconds viewing time) and are costly. The Maharashtra Motor Vehicles Department's "Buckle Hack" provides a smarter, low-cost solution. By adding buckle-shaped stickers to mandatory reflective strips on commercial vehicles, they become moving seatbelt reminders, making road safety impossible to ignore. 

Small Sticker. Life Saving Impact. 

Famous

The campaign launched at transport regulatory centers, during national road safety month, where police awarded drivers ‘Responsible Motorist’ certificates for applying the stickers. Over 15,000 commercial vehicles received these stickers, ensuring widespread visibility.  With Grey’s assistance, The Road Transport Department announced the initiative on social media, gaining traction across news and radio channels. The Joint Commissioner also urged corporations to join, amplifying its reach. 

Effective
  • Impact equivalent to 4M billboards daily 
  • Reached 5M+ motorists daily 
  • 24% Reduction in seatbelt violations within 2 months 
MediaNews4U
“Turning commercial vehicles into life-saving seatbelt reminders.”
Business Micro
“MMVD’s smart reminder to buckle up that seatbelt.”
Radio City, 91.1FM
“It’s a buckle-shaped sticker which looks like a seatbelt. Fantastic!”
THE BUCKLE HACK - image2
“People often forget to buckle up, a big cause of casualties. They needed an important reminder.”
Mr. Bharat Kalaskar, Addl. Commissioner, Motor Vehicles Dept.
FAMOUSLY EFFECTIVE