Burning rice stubble is a common practice among farmers in Thailand because it's the fastest way to prepare the land for the next planting season. However, many are unaware that this burning process contributes to PM2.5 pollution, a major health issue across the country. To address this, the Thai Health Promotion Foundation and the Department of Agriculture have launched an innovative product that dissolves rice stubble in just 7 days, replacing the burning process and enriching the soil. This encourages farmers to adopt the solution. 

A Sustainable Solution: Cleaner Air for All Thais 

Famously Effective

To combat rice stubble burning, this initiative introduces a sustainable solution that enriches the soil, reduces farming costs, and empowers farmers to adopt better practices. Through the new 'Stop PM 2.5 Microbes' marketing campaign,  Grey hopes to inspire farmers to become environmental champions, playing a crucial role in restoring clean air for all Thais and creating a healthier environment for future generations.