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A Beautiful Breakup Strategy

Pantene

Pantene Breakup Salon

Great Hair is the Best Revenge.

Pantene recognized the need to resonate with its audience on a deeper emotional level, particularly during moments of significant personal upheaval. The brand sought to make a statement that great hair can be a catalyst for change and empowerment, turning a painful experience, like the aftermath of a breakup, into a moment of personal growth and transformation. 

From Heartaches to Highlights 

Pantene Breakup Salon - image
Famous

By offering a fresh start through a new hairstyle, Pantene ignited the cultural value of self-care and self-love, amplifying the idea that a breakup can be the perfect opportunity for a personal breakthrough. This empowering narrative, celebrating the transformative power of a great haircut, resonated deeply with consumers, proving that sometimes, the best revenge is a stunning new look and the confidence to match. The campaign successfully drove both emotional connection and tangible growth for the brand. 

Effective
  • 112M content viewership 
  • 171M impressions 
  • Over 200M in product sales 
Campaign Asia
“Hair-Do, Heart-Don't: Pantene's Break Up Salon Transforms Lives.”
Branding in Asia
“A New You, A New ‘Do’: Pantene's Empowering Makeover.”
The Drum
“Pantene's Makeover Magic: Healing Breakups One Strand at a Time.”
“Pantene's Break Up Salon is more than a campaign; it's a movement that redefines beauty and strength in the face of adversity.”
Mckey Lin, Brand Director, Pantene
FAMOUSLY EFFECTIVE