When fiber-optic broadband became a commodity, WAOO needed to differentiate through superior customer service. Recognizing the growing tension between avid gamers and their neglected partners, Uncle Grey identified a unique cultural pain point. They transformed customer service into an unexpected, playful solution: a virtual hitman service. This allowed WAOO to engage its audience by humorously intervening in their digital lives, reminding them of real-world connections, and positioning WAOO as a brand that truly understands its customers' evolving needs and culture. 

Famous

Uncle Grey ignited cultural value and amplified impact through a clever collision of difference: transforming WAOO's customer service into a playful, disruptive intervention in real-world relationships. They juxtaposed the serious issue of neglected partners with the absurd concept of a virtual hitman service. This tongue-in-cheek 'Love Squad' provided a unique, engaging service that humorously reminded couples to be present outside of their gaming worlds. By manifesting WAOO as the ultimate customer service provider via entertainment, the campaign generated significant buzz and resonated deeply, honoring their platform 'Internet as it should be' and sparking widespread conversation. 

Effective

• +70% Target Audience Reached (First Week) 

• 281 Kills Successfully Carried Out (First Week) 

• 80%+ Visitors Tried to Get Partner Killed