When you think of Volvo, safety is the first thing that comes to mind. However, safety typically only comes to the forefront during disasters and accidents when harm is imminent. Volvo is committed to safeguarding every life with the ultimate safety, aiming to show people that Volvo will always have their safety in mind. 

Real Stories, Real Safety 

Famous

To truly illustrate Volvo's commitment to safety, the most compelling evidence is the number of lives it has saved. In celebration of the 10th anniversary of the Volvo Saved My Life Club, Volvo partnered with Grey to recreate real-life survival stories of crash victims in a powerful film. This film conveys that miracles are no coincidence; each miraculous story is a testament to Volvo’s unwavering dedication to ultimate safety. It's in the face of danger that Volvo's commitment to safety becomes undeniably convincing. 

Effective

• 13.6% Increase in Baidu brand search 

• 3% Increase in Brand Considerations 

• 2% Increase in Purchase Intentions (competition remained unchanged)