I Got You, Dad
Handle with CareTime Magazine Invention of the Year
Our population of 85+ is expected to increase from 6 to 18 million. With over 40,000,000 Americans acting as caregivers and 24 hours a week spent on daily assistance and grooming a loved one, that number is expected to rise.
In over 100 years of razor innovation, over 4,000 razors designed to shave yourself. There have been 0 razors designed with the intent to shave someone else.
The Best a Man Can Get
Partnering with experts in Gillette Innovation and Research & Design, Grey helped engineer a razor specifically designed to improve assisted shaving. It launched in conjunction with a hero launch campaign to immediate international acclaim as a breakthrough product.
The Gillette Treo was soon honoured as a Time Magazine Invention of the Year.
The world-first Gillette Treo included three major design advancements. First was ergonomics: the Gillette Treo moved away from an inward facing stick handle to an outward-facing divot. Second was hygiene: a high quality blade that could be dispensed to minimise infection. The third was mobility: a built-in lubrication handle meant no more worrying about making difficult trips to the sink.
The Gillette Treo was distributed directly to caregivers, care homes, and hospitals across the U.S. and U.K.