To elevate a simple app download into a culturally resonant experience, Burger King needed to transcend traditional advertising. Uncle Grey seized a unique celestial opportunity: Gomez’ Hamburger, a real astronomical object discovered in 1985, which coincidentally resembles a flaming burger. They transformed the digital task into an interactive, 'out-of-this-world' challenge for consumers in South Africa. Leveraging compass and gyroscope technology, users pointed their phones skyward to locate the celestial burger. This allowed local consumers to engage directly with Burger King's flame-grilled ethos, turning a routine download into a thrilling, rewarding hunt for a cosmic burger, thereby igniting excitement and driving app adoption. 

Find Whopper in Space, Earn Whopper on Earth 

Famous

To ignite cultural value and amplify impact, Uncle Grey orchestrated a unique collision of difference: transforming a real astronomical phenomenon into a playful, interactive brand experience. They took Gomez’ Hamburger – a sun-like star – and audaciously rewrote its history, renaming it the 'Gomez Whopper.' This bold move merged the vastness of space with the everyday delight of a burger, creating an unexpected and compelling narrative. By challenging consumers to find this 'Astro Whopper' in the sky using their phones, the campaign turned a simple app download into an 'out-of-this-world' quest, sparking widespread conversation and cementing the brand's playful, innovative spirit in culture. 

Effective

• 2.5M Unique Organic Reach Across Social  

• $1.025M Estimated Earned Media 

• 15,000 Whoppers Claimed in 1 Week (Fastest BK Voucher Campaign Ever)