In 2017, Michael Houston became only the fifth Chief Executive Officer of Grey Group in its 102-year history. Michael joined Grey in 2007 and helped win over $2 billion of new client marketing investment on the way to three “Agency of the Year” accolades. He was named MD of Grey New York in 2011, COO in 2012, CEO for North America in 2013, becoming Global President of Grey in 2016. Michael has worked in numerous aspects of the advertising business, including accounts, strategy, business development, and corporate communications. In addition to founding a brand consultancy in the 1990s, he’s held prominent leadership positions at KB+P, Landor, and Y&R. Michael was named to Crain’s “40 under 40” list in 2012 and the 4A’s list of "100 People Who Make Advertising Great" in 2017. He serves on the board of Concern Worldwide, a global humanitarian group dedicated to tackling poverty and suffering through emergency relief, education and development programs in the world's poorest countries.
John Patroulis, a globally recognized creative innovator and leader whose work has expanded the boundaries of advertising, was named Worldwide Chief Creative Officer of Grey in 2017. John heads creative across the Grey network based out of New York. Prior, John spent six years at BBH New York, starting as CCO and rising to become its first-ever Creative Chairman. Under his leadership, BBH became one of the most awarded agencies in New York, and John was named to the Adweek 50. Before BBH, John co-founded both agencytwofifteen and T.A.G. in San Francisco, where he led the Xbox Halo 3 "Believe" global campaign, the most creatively awarded campaign of the decade. He began his career as a copywriter at TBWA/Chiat/Day, where he rose to global creative director, helping adidas become the Cannes Marketer of the Year. John has won every top international creative honor several times over, including the One Show "Best in Show”, the Grand Clio, The Grand Effie, and the Cannes Grand Prix.
Debby Reiner, Grey New York’s first-ever CEO, has been part of Grey’s success for over 20 years. In 2018, Debby announced a vision for a new innovation model, including investing 75% of Grey’s resources and talent into creativity, a commitment that will provide clients with the highest creative value. Debby joined Grey in 1989 after graduating from Harvard, helping build Grey into the number-one beauty agency in the world. After a successful stint running Clairol at JWT, she came home to Grey to lead the global reinvention of Pantene in 1999 and went on to help create game-changing campaigns, from Ellen DeGeneres for CoverGirl to transgender model Tracey Norman for Clairol. She led the global pitch for Gillette in 2013 and later added Venus, Braun, and The Art of Shaving business in 2014.
Javier Campopiano, one of the world's most accomplished creative leaders, has joined Grey as Chief Creative Officer, Grey Europe & Global Clients. In this new position, he will oversee creative development on key global accounts, help them seize new growth opportunities and enhance Grey Europe's creative product and talent.
Javier joins Grey from FCB Mexico where he has served most recently as Partner and Chief Creative Officer after more than four years at Saatchi & Saatchi. During his tenure as Chief Creative Officer, he transformed the creative reputation of that agency's flagship New York office.
He received global notoriety for the "It's a Tide Ad" campaign, the gaggle of faux ads that hijacked the 2018 Super Bowl and swept the award shows, winning a Titanium Lion and the 2019 Grand Effie, among others. Critics hailed its humor, flawless craft and clever, classic problem-solving marketing.
During his career, Campopiano has brought his unique talents to build giant global brands for giant global networks. He began his career as an intern at Ogilvy Argentina and went on to become Regional Creative Director in Latin America for Ogilvy, Saatchi & Saatchi and FCB before becoming a Partner and Chief Creative Officer of FCB New York. The proud recipient of 49 Cannes Lions and a Black Pencil, he has won every top international creative honor.
Lisa Fabiano, EVP, Chief of Staff Grey North America, brings over 20 years of progressive experience in corporate strategy, operational management, and human resources from global advertising and marketing firms. As chief talent officer for Grey North America, she led the strategy for the agency's human resource operations, including talent acquisition and retention, training and professional development, performance management, diversity, employee relations, organizational development, and compensation. Prior to joining Grey, Lisa was General Manager at HNW, a full-service integrated marketing communications agency, with expertise in the high-net-worth market. She worked in senior account management roles and as General Manager at Euro RSCG Worldwide, helping it become New York's fastest-growing agency and helping to develop the worldwide group into a top global agency network.
Eduardo, also known as “El Presidente”, is President & CEO of Grey Europe effective January 2019. Until then, he was President & CEO of Grey Latin America and President and Chief Creative Officer at Maruri Grey in Ecuador. He is Chairman of the European Creative Board and currently an active member of Grey´s Global Creative Board. In 2012, Maruri won the first Cannes Lion for Ecuador. Under his leadership, Maruri Grey has been awarded as Ecuadorian Agency of the Year more than 10 times, including 2013, 2014, 2015, 2017 and 2018. Eduardo together with his teams in Ecuador and later in Latin America, have accumulated over 100 Cannes Lions in the past seven years, including 2 Grand Prix. Under his mantra “doing things differently”, focusing on creative reputation as key driver of financial results, Grey was awarded as Latin America Regional Network of the Year in 2017 and 2018 achieving unprecedented new business and financial growth.
Rodrigo Jatene is Chief Creative Officer of Grey West and a member of the Grey Global Creative Council. He previously served as Co-President and Chief Creative Officer of Grey Brazil, spearheading the office’s rise to most creative shop within the network in 2017 and 2018 and most innovative Brazilian agency at Cannes Lions in 2016, 2017, and 2018. He has won 56 Cannes Lions, including a Grand Prix in 2018, plus numerous medals from D&AD, One Show, Clio, and LIAs, and 40+ Grand Prix at the ANDY Awards, Effie Awards, New York Festivals, and El Ojo de Iberoamérica. His campaigns have landed on acclaimed lists by Gunn Report, AdAge's Awards Report, and Directory Big Won Rankings. Rodrigo is one of few people to achieve a Cannes Gold Lion and a Gold Effie for the same project—four times. Prior to Grey, he created campaigns for almost every industry, working for Leo Burnett Tailor Made, DM9DDB, AgênciaClick, EURO RSCG, McCann Erickson Madrid, and Wunderman Brazil. Jatene has two sons, a lovely wife, and when not working or watching a Santos FC’s match with his kids, he's probably out running, swimming, or biking.
Anna Panczyk is CEO of Grey London. Since 2015, she was CEO of Grey Group Poland, leading Grey Warsaw and shopper marketing, production, public relations, and digital units, and transforming Grey Warsaw into a creative and new business powerhouse. During her tenure, the agency catapulted into the “Top 3 Creative Ad Agencies” in the country, based on awards. It was named “Most Effective Agency” for the past two years and “Most Innovative Agency” by the trade press and award shows. In 2015, Anna was named a “rising star” member of the Top 50 Business Women in Poland and has been called an “advertising alchemist” by her colleagues. She has served as vice president of the Polish Association of Marketing Communications and Effie Steering Committee. Prior to Grey, Anna spent seven years as CEO and chairman of Change Integrated, a leading independent agency. She began her career at Saatchi & Saatchi Poland, rising to the post of deputy managing director.
Adrian Rossi, Creative Chairman of Grey London, has been recognized as the number-one creative director in the world at the Cannes Lions and the most awarded creative leader in the United Kingdom. He began his career as an Art Director at Saatchi & Saatchi in 1994, after which he became Creative Director at BBH for over a decade and then at the digital agency Glue Isobar in 2010. Prior to joining Grey, Adrian spent seven years at AMV BBDO London, becoming only the fourth person to take the Executive Creative Director title and oversee the creative department in 2013. Under his leadership, AMV BBDO became the second most awarded agency in the world at Cannes, with an agency record of three Grand Prix and one Titanium. D&AD named AMV BBDO "UK Creative Agency of the Year" three times. As a creative, Rossi has taken every top international creative honor several times over, including Cannes Lions, D&AD Yellow Pencils, Clios, New York Festivals, BTAAs, Creative Circles, and Kinsales.
Nirvik Singh is the Chairman and CEO of Grey AMEA. He began his career with Unilever’s Lipton India and joined as head of Grey Kolkata at age 26. Under his leadership the agency became the city’s second largest, winning Agency of the Year four consecutive times. At 33, as head of Grey Group India he expanded its reach across India. Nirvik has spearheaded acquisitions in China, Korea, Thailand, India, Vietnam & UAE. He currently oversees operations in Asia, Africa and the Middle East and is in-charge of the borderless operations of Grey- globally. He hosts the Global Asian Achievers session at Spikes Asia annually, has served as juror at Cannes Lions & Global Effies and has received numerous honors including being named ‘Agency Head of the Year’ and received India’s Bharat Nirman Rattan Award. Currently, he is the (non-executive) Chairman of Raymond Apparel and independent director of Shoppers Stop.
Yukiko Ochiai joined Grey in 2011 as a Group Account Director to lead the P&G Fabric and Home Care accounts -- Joy, Febreze, Bold and Lenor/Lenor Happiness. She has demonstrated strong leadership and devoted efforts to provide excellent services and has become Chief Operating Officer in July 2015, and in January 2018 she became the President and CEO of the company.
Her career in advertisement started on P&G hair care - Vidal Sassoon, Herbal Essences, Head & Shoulders and has led beauty care accounts of SK-II, Max Factor & Illume.
Her vast experience working on numerous accounts are Philip Morris, Parliament, Virginia Slims, Symantec Norton, Blackberry, Coca Cola Japan, Kellogg’s, Kraft Japan.
Raised in New Jersey, America until graduating from high school, and has moved to Tokyo Japan and graduated from Hitotsubashi University.
BA from Hitotsubashi University, faculty of commerce and management.
Fran Luckin, CCO of Grey Africa, was named one of the top 10 most influential people in South African advertising in The Annual, South Africa’s most authoritative publication. She has judged and been awarded at every major marquee award festival: Cannes Lions Film Jury, Cannes Outdoor Jury, Clio Awards, and D&AD, and was on the judging panel of the Apex Awards, South Africa’s version of the Effies. Fran began as a copywriter at The Jupiter Drawing Room in 1997 and by 2000 was Creative Director. She joined Ogilvy Johannesburg in 2003 and became Executive Creative Director there in 2008, when Ogilvy Johannesburg took the top spot at Cannes Lions, which they repeated in 2009. In 2010, after winning South Africa’s first Film Gold Lion in 11 years, she was appointed to the 15-member Ogilvy Worldwide Creative Council. Fran has spent the past two years as Executive Creative Director at digital agency Quirk, honing her digital storytelling skills, and continues as an executive committee member of South Africa’s Creative Circle.
Marco Milesi is Chief Executive Officer of Grey Latin America. Marco came to Grey after his Peruvian agency, Circus, was acquired by Grey/WPP in 2013, becoming CEO of Grey Circus for six years. Under his leadership, Circus quadrupled net sales and launched Brand Lab (branding) and Carne (Brand and Ad Consultancy), transforming Grey Circus into Grey’s biggest office in Latin America. He also worked for P&G Italy; Leo Burnett in Hungary, Russia, Italy, Peru, and Colombia; and Lowe in Spain and Singapore. Prior to becoming CEO of Latin America, he was CEO of Grey Mexico, a title he still holds. An avid football player, he uses skills from the sport in his business approach, including Team Building and Leading, Focus on Results, Ability to Score (goals in soccer, NB in advertising), and Winning Big.
Marcia Esteves is President and CEO of Grey Brazil. She joined Grey in 2014 and rose to the Presidency of the agency in 2017. Under her leadership, that office became a creative powerhouse, growing revenue over 15% in 2018. That year, Grey won the unprecedented Grand Prix at Cannes and another 14 Lions, as well as was nominated at the Caboré 2018 as "Communication Agency of the Year." Marcia started her career at Fischer America in 2001 before joining Rapp Brazil, where she worked for eight years implementing the digital operation in all the offices of the Latin America region for PepsiCo. At Wunderman Brazil in 2011, she led consumer goods clients such as Danone and P&G, then implemented digital culture at Leo Burnett Tailor Made, serving clients such as Samsung and Disney. Marcia was named “The Most Influential Ad Professional of the Year in Brazil” by Ad News, and one of six “Women to Watch” in the industry by M&M magazine.
Diego Medvedocky is President and Chief Creative Officer of Grey Latin America and President of Grey Argentina. Diego joined Grey Argentina in 2013 as Executive Creative Director, then took the additional role as CCO of Grey Latin America in 2014. He was promoted to President of Grey Argentina in 2018 and became President of Grey Latin America in 2019. Since 2014, Diego has been a member of the Global Creative Council. In 2014, Grey Argentina's work was recognized with multiple awards, including a Grand Prix and "Agency of the Year" at Diente, the country's most prominent creative festival. The agency has received numerous awards at Cannes Lions International Festival of Creativity, where Diego was also asked to judge and speak. He has led campaigns for clients such as MTV, Peugeot, BGH, BBVA, Carrefour, Sony, Renault, Movistar, Coca-Cola, P&G, and Cadbury, among many others. He has worked at Turner, Havas, Euro RSG, Publicis, and Del Campo Saatchi & Saatchi. The Argentinean Creative Circle named him “Best Copywriter” in 2011 and he now serves as a board member there.
Adam O’Conor is Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he served as President, Ogilvy & Mather Group, Asia Pacific, Hong Kong, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success. A key architect of the Ogilvy network in Asia over the past two decades, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
June Lyloc, CEO of Grey Shanghai, has over 20 years of experience in the communications industry. Her China adventure started in 2002, when she began stewarding global brands such as Nestlé, Mastercard, UPS, Tiffany, Microsoft, and Intel, as well as top China brands like Bank of China, Haier, and ICBC. She won many effectiveness and creativity awards and was managing director of McCann Beijing before joining Grey in 2014 to oversee strategic direction, planning, and execution. As CEO, she ensures clients have access to a seamless and integrated offering from Grey Group China—brand innovation and consultancy, digital, shopper marketing, social media, and activation. In her spare time, she is always planning her next travel destination.
Michael Knox, Chief Creative Officer of Grey Greater China and a member of the Global Creative Board, has been recognized at all major award shows, recently winning Gold at Cannes Lions, New York Festivals, and Spikes Asia. In 2018, Michael led campaigns that collected multiple Effies, locally and internationally. His work includes highly effective behavioral change campaigns for Victoria’s Transport Accident Commission and innovative education and awareness initiatives for Multiple Sclerosis Australia. Prior to relocating to Hong Kong, Michael was Chief Creative Officer of Grey Group Australia and Managing Partner of Grey, Melbourne. Michael shaped the agency’s culture to focus on the broader vision of the business. Michael is a member of Grey’s Global Creative Council, has judged at numerous local and international award shows, and has mentored some of the best talent in the business.
Per Pedersen, Global Creative Chairman, is the most awarded creative in the Grey network with 500+ awards, including 120 Cannes Lions. He was co-founder of Uncle Grey in Denmark and was named the number-one creative person in Denmark before assuming the job as CCO in Grey Germany. As Global ECD in New York, he assumed the creative leadership role across P&G brands including Febreze. He has successfully overseen the push for more Lions at Grey New York since 2011, resulting in winning Regional Agency Network of the Year North America in Cannes. In 2014, he became Deputy Worldwide Chief Creative Officer and was appointed Global Creative Chairman in 2017. In this capacity he chairs both the Grey Creative Council and the Global Creative Board. Per has served as jury President or jury member at all the big award shows and is member of the D&AD Advisory Board.
As Grey Group’s first ever Worldwide Chief Innovation Officer, Dan is helping leverage and grow the agency’s digital and technology capabilities to reinvent the development of the agency’s growing business model and offerings. Amid a market where proactive disruption determines competitive advantage, Dan built and leads several of Grey’s new initiatives – including the agency’s industry-exclusive partnerships with startup platform Betaworks Studios, and global intelligence platform Social Media Week. Prior to joining Grey, Dan was Chief Digital Officer for McCann in New York and then North America. Before his time at McCann he was co-founder of the New York office of independent innovation agency AnalogFolk. Dan is also an advisory board member for Rutgers University leading innovation initiative.
Bob Oates joined WPP's Grey Group in 2008 as Executive Vice President and Chief Financial Officer. He also serves as a member of the Grey Group Management Board.
Prior to Grey, Bob compiled a 24-year career at IPG-owned FCB where he served as Worldwide Chief Financial Officer for six years. Earlier, he served as Chief Financial Officer of FCB New York, the agency’s flagship office; Worldwide Director of Financial Planning and Reporting for the FCB network and Chief Financial Officer of TN Media.
Bob holds a B.B.A from Pace University and he is a certified public accountant.
Owen Dougherty has been Chief Communications Officer of Grey Group since 2006. Responsible for developing and directing Grey’s global communications, including all media relations behind its award-winning work and client counsel, he also manages the agency’s outreach to the advertising, civic, and business communities. Owen began his career in the City of Chicago Office of the Mayor as Assistant Press Secretary and Chief Speechwriter, then worked at Burson-Marsteller in media relations, crisis communications, and government affairs. Prior to Grey, Owen served as the head of worldwide communications for EuroRSCG Worldwide, JWT, BBDO Worldwide, and FCB. He is a member of the WPP Corporate Responsibility Committee as well as a member of the Advertising Educational Foundation board and a life member of the Mercy Home for Boys & Girls board in Chicago.