Francisca Maass started in April 2019 as the new creative head of Grey Germany. Prior to that, she took over the founding and development of the creative agency think Munich as Managing Director and quickly proved herself to be a visionary team leader and expert for large national and international clients. Her focus is brand building, consulting and convincing creation. Earlier, she worked at Jung von Matt, Serviceplan and Springer + Jacoby. Francisca Maass is one of the most awarded creative leaders in Germany and has served as a judge at numerous award shows including Cannes Lions and ADC. Her work has become part oft he cultural conversation in tune with our "Famously Effective“ creative philosophy.
As Chief Operating Officer and General Manager of Grey Germany, Daniel Bieber oversees strategic and operational leadership, and is responsible for the agency’s digital and agile transformation. Besides new, exciting ways of working, this involves developing innovative products and reimagining business processes.
Daniel joined Grey Germany in 2013 and has over 10 years of experience in implementing agile and digital communication solutions, first with TWT Interactive, and then with GREY Germany across the entire client roster, including brands such as BARMER, C&A, and Deichmann.
He is an expert in e-commerce and digital transformation as well as omni-channel consulting, always seeking hands-on growth opportunities for businesses.
Already at the beginning of his career Dirk Lapaz was drawn into the world of advertising agencies.
Since 2018, he has been part of GREY Germany in his function as Chief Financial Officer.
As a certified business coach, he also sees his job in developing the business potential of GREY and establishing new working methods. He draws from multiple experiences with (digital) agencies like Jung von Matt, Markenunion and Ogilvy (Düsseldorf & Neo).
For him, "FAMOUSLY EFFECTIVE" means quantifying these experiences and achieving sustainable success with our customers.
Kim Florio started at Grey in April 2016 in Düsseldorf. Since then, as Chief Strategy Officer, he has been responsible for the quality of the agency's strategic product and is driving forward the further development of the planning portfolio.
His professional experience ranges from brand and communication planning to digital strategy and customer experience planning. At his stops in London, Amsterdam, Brussels, and now also in Düsseldorf, he worked for a wide range of clients including international brands such as GSK, P&G, British Airways, and Volvo, as well as a number of local heroes and early start-ups.
The use of innovative technologies between consumer and brand is, in his view, essential to orchestrating brand experiences along the customer journey.
Since 2005, Prof. Rüdiger Goetz has been managing the unit KW43 BRANDDESIGN as part of the management of Grey Düsseldorf. He has consistently aligned the business area as a strategic design agency focusing on corporate design and corporate identity by combining brand strategy expertise and high design standards; as well as understanding classic communication needs, customers are offered not only good, but fundamentally effective brand design.
His professional passion is not just in managing and designing brands, but for the people, stories, and entrepreneurial energy behind each company. He is convinced that effective branding can only come about through admiration and respect for the entrepreneurial core of a business.
Over the last several years he was privileged to launch and relaunch brands over a wide variety of categories, including global brands such as Deichmann, Montblanc, and Porsche Design.
In addition to his professional activity, he has held the professor position for corporate design at different schools, promoting young talent enthusiastically.
As Managing Director, Peter Dräger is responsible for the Grey Shopper unit, as well as managing the interdisciplinary Grey Activation Team. The Shopper unit has been part of Grey Group since July 2012, and he represents this expertise as a member of the management board.
“Turning Shoppers into Buyers” is his core mission, which he has demonstrated for a large variety of clients such as P&G, Volvo, or Pfizer, to name a few. Peter is also a very influential speaker and author, sought after by many organizations and panels such as DMEXCO.
In addition to Grey Shopper, he has been leading the Sales Activation Agencies (SAA, formerly POSMA) section of the Federal Association Digital Economy (BVDW) since January 2017. He also represents the POS marketing agencies of Germany in the Integrated Marketing Council (IMC) of the EACA in Brussels.
Hamon Hedayati, as Managing Director, is now responsible for the fortunes of GREYmedia in Germany. Hamon started his career with GREYmedia while still a student of Business Administration in 2006. At that time the agency was still known as k102 GmbH, but the focus was the same: creatively offering goal-oriented, contemporary communication solutions from a single source.
He is an experienced media strategist with a particular interest in future digital media trends and innovations such as programmatic advertising and artificial intelligence.
In 2012, GREYmedia was officially made part of the Grey network and shares work space with the creatives at the “Platz der Ideen.” Together we deliver fully integrated communication solutions for customers like Deichmann, BARMER, WestLotto, or Ledlenser.