Pringles made a Super Bowl appearance for the fifth year running, with a commercial 30-second spot highlighting a dilemma experienced by 43% of Pringles eaters. Set to Lionel Richie’s Stuck on You, the ad opens at a house party and shows a young man reaching for the final crisp at the bottom of a Pringles can and spending a lifetime with his hand stuck in it. The tongue-in-cheek campaign invited sports fans to get “stuck in” during the Big Game and wear their Pringles cartons with pride.
It’s still resonating with the industry and fans and received a rare 5 out of 5 stars from Ad Age, who called it “a delightful tour de force of absurdist humor.” The next day the esteemed Clio Super Bowl Jury scored it in its Top 5. Morning Consult ranked it one of the “most-loved” ads in the entire game. Shoot magazine named it “Top Spot of the week,” to name a few.