It's ironic that in an era of communications we can still find so many isolated communities in the U.S. with limited cellphone reception and no data coverage. Vulnerable and often uneducated, immigrants living in these communities don’t know the law or their rights, making them easy prey for a system caught between zero tolerance and a huge influx of illegal immigration. Reaching them with information is complicated since many don't speak English. The only media able to reach 90% of all immigrants in the U.S. Southern border is local radio, airing folk music in Spanish that keeps them company as they work in fields, factories, and small businesses, and present as they commute for hours across the desert.
For the first time, lawyers and musicians got together to translate complex immigration laws into easy to understand legal advice embedded into the lyrics of Corridos, the most popular music genre along the border. This minstrel format is ideal to deliver practical legal advice in the form of memorable story morals, while staying true and relevant to culture. The first song was performed by the band Flor de Toloache, who are Grammy Latino winners. Immigrant Songs was aired throughout local radio stations in 13 states across the U.S., as well as 10 states in Mexico, and the launch was featured by Billboard, CNN, Telemundo and Univision. Most important of all, local bands across the border have adopted the songs as their own, performing them in restaurants, bars, and weddings, delivering valuable legal advice to their audiences.