Society has taught search engines to become biased. A search for ‘greatest painters’ or ‘greatest engineers’ reveals a long list of men. Results for words like ‘school girl’ are heavily sexualised. And even search results for ‘great hair’ are biased.
That’s why Pantene is launching S.H.E., Search Human Equalizer, created by Grey West. It is a browser extension that operates on the backend of search engines, transforming the way we search by removing the bias.
Read the full article from Little Black Book, here.