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Campaign | October 02, 2020

Graham Drew named South East Asia Creative Person of the Year by Campaign Asia

Graham Drew named South East Asia Creative Person of the year by Campaign Asia

It’s the first time GREY has topped the Campaign Brief Asia Malaysian Creative Rankings and great recognition for ECD Graham Drew ,

The agency’s award-winning ‘Your Plastic Diet’ campaign for WWF played a key role in their recent awards success. GREY’s awards came at Cannes Lions, One Show, Campaign Brief’s THE WORK and AdFest.

2018’s most awarded Malaysian agency, Leo Burnett, scored 305 Creative Ranking points to rank at #2.  Leo Burnett were #1 in Malaysia over the past two Campaign Brief Asia Creative Rankings – 2018 and 2017.

Retaining #3 ranking in Malaysia with 240 points is Hakuhodo.

Ensemble Worldwide picked up 180 Creative Ranking points to finish in #4 spot. In 2018 Ensemble Worldwide ranked #2.

At #5 and #6 respectively in the Malaysia Creative Rankings are newcomers Bonsey Jaden and Fisherman Integrated.

M&C Saatchi and the now closed BBDO Proximity both returned to the Creative Rankings in #7 & #8 positions while Naga DDB Tribal moved from #4 in 2018 to share equal #9 with Reprise.

#11 is Ogilvy Malaysia – the only other Malaysian agency to pick up points in the 2020 Creative Rankings.

Over the next week Campaign Brief Asia will be releasing these country by country results of the 2020 Creative Rankings, before releasing the complete tables and Asia Rankings as a 80 page magazine downloadable pdf. The Campaign Brief Asia Creative Rankings were introduced 25 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.

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