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Lindsay Stein | April 19, 2019

CAMPAIGN: Grey, Social Media Week partner to solve common conference problem

Grey will help the conference capture and distribute content and data even after the event ends.

Conferences are usually packed with insightful sessions, research and keynote speeches, but once they’re over, the content tends to be lost. And what about those people who can’t attend and still want to learn from the event?

Grey and Social Media Week have teamed up to address these issues, ensuring that the insights from SMW conferences will be captured and carried on long after the events end.

"We have huge synergy with Grey around a problem we recognize: How do we capture and synthesize this data and insights and capture this content – from the build up to event to real-time to the recap – and reach people on the platforms they’re engaging in, like Instagram and LinkedIn," said Toby Daniels, executive director of SMW.

Read the full article in Campaign, here.