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Mónica Marie Zorrilla | December 05, 2019

Adweek: These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

Performance is based on the Cultural Insights Impact Measure

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing an ad metric called the Cultural Insights Impact Measure (CIIM) created by the Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing, in partnership with NBCUniversal and alliance member companies.

Read the full story in Adweek.