ADWEEK: Former 72andSunny Creative Leader Keith Cartwright Launches LA Agency With WPP’s Backing

Last December, Keith Cartwright left 72andSunny L.A. as the agency’s executive creative director. It was another high-profile creative departure from the agency (Justine Armour also moved from the MDC shop’s New York office to Grey New York to become CCO).

Today, Cartwright announced the launch of a new agency bearing his name. The eponymous shop has the backing of WPP and will tap into the global creative network of Grey Group. Initial clients include P&G—which Cartwright and his fellow Saturday Morning co-founders worked with last year on “The Look,” a powerful ad for the brand—Facebook and LVMH brand Loro Piana.

Read the full article in ADWEEK.