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Doug Zanger | June 03, 2020

ADWEEK: Former 72andSunny Creative Leader Keith Cartwright Launches LA Agency With WPP’s Backing

Cartwright will tap into Grey Group's global creative network

Last December, Keith Cartwright left 72andSunny L.A. as the agency’s executive creative director. It was another high-profile creative departure from the agency (Justine Armour also moved from the MDC shop’s New York office to Grey New York to become CCO).

Today, Cartwright announced the launch of a new agency bearing his name. The eponymous shop has the backing of WPP and will tap into the global creative network of Grey Group. Initial clients include P&G—which Cartwright and his fellow Saturday Morning co-founders worked with last year on “The Look,” a powerful ad for the brand—Facebook and LVMH brand Loro Piana.

Read the full article in ADWEEK