Subbaraju Alluri

CEO

With over 22 years of experience in the industry, as the CEO of Grey Group Indonesia & Thailand, Raju is responsible for running all facets of the agency’s business operations.

Raju began his career in advertising as a management trainee in DDB Chennai. After stints at JWT and Rapp Collins, he joined Grey Indonesia. During his tenure, Raju was instrumental in expanding the workforce and clinching big name accounts such as BMW, Indosat, Daihatsu and Wyeth.

His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005, transforming Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, such as KFC, Ministry of Manpower, Contact Singapore, Abbott Nutrition, Allianz Insurance, GlaxoSmithKline, and global account, Qatar Airways. He also made strategic creative hires and increased the local team size by five times, making it one of the largest integrated agencies in Singapore.

Raju was presented the prestigious “Agency Head of the Year 2014” and “Agency Professional of the Year 2011” awards during The Singapore Advertising Hall of Fame Awards by the Institute of Advertising, Singapore for his outstanding achievements and contributions to the community and industry. In 2013, Raju led the Grey Group Singapore to win a number of accolades including Creative Agency of the Year at the iink Awards, wins at Cannes and AdFest.

Apart from work, Raju’s life revolves around his family, photography and keeping abreast on the latest lifestyle trends.

Julie Yeo

Finance Director

Julie is a finance professional who live with numbers and passionate about creative works. She belief in “living the life for today” hence constantly seeking new challenges to ensure life is exciting.

Prior to setting her foot in Grey Jakarta, she worked in Grey Singapore as Finance Manager. During her 5.5 years with the company, she has led the finance team to be one of the best practice team in AMEA region, have a green SOX audit 3 year continuously. Not make known to many, her first taste of corporate world was a production planner.

Joza Bayu

Creative Director

Joza Bayu is an advertising creative with educational background in Communication Studies and Cinematography.

Before joining a multinational advertising agency in 2010, Joza developed ideas and copy for creative work at WhatNot Studio, a Jakarta-based design house focusing in youth market and lifestyle. He also led an online lifestyle magazine as Editor-in-Chief in DailyWhatnot and developed content for brands and publications.

During his career in the creative industry, Joza has created work for brands ranging from Milkuat, Vit, Toyota, Yamaha, Panasonic, Chevron, Activia, Aqua, MINI, Sony, Nike, LG Electronics, Lippo Group and Sampoerna.

Serene Loo

Business Unit Director

Serene has a decade of brand management, brand building & business development experience with her portfolio focusing on local & regional FMCG, healthcare, and wellness brands; namely P&G, GSK, and L'Oréal.

In the last two years in Jakarta, Serene was a part of the world’s largest activation and shopper marketing agency, Geometry. She was part of the winning team who launched three SKUs for British American Tobacco’s heritage brand; Lucky Strike. Her biggest feat was launching an international brand’s first ever kretek (clove) cigarettes in Indonesia, Lucky Strike Mild.

Pre Jakarta, Serene was based in Singapore with stints at Grey, Saatchi & Saatchi, and McCann Erickson. She has helped her clients win big across 7 creative & effectiveness award shows; Cannes Lions, Effies, Spikes, just to name a few. For all her outstanding achievements, and contributions, Serene was a finalist for the 'Young Talent of the Year’ category in The Singapore Advertising Hall of Fame show.

Gaurav Arora

Business Unit Director

Arora Gaurav joined Grey Group as an Account Executive and since then have grown each brand in various markets from strength to strength Each position presented its own set of challenges, responsibilities and tremendous opportunities enabling me to gain in depth knowledge and expertise in the core areas of digital creative development, media planning/buying, digital web strategy, integrated campaign execution and most importantly in house agency initiatives to consistently make value additions to the workplace and maximizing employee productivity.

In his 15-year career with Grey, he has been a part of the following verticals doing integrated communication campaign:

1. FMCG: Nutella, Tic Tac, Kinder Joy, Kinder Bueno, Kinder Scho Bon Crispy, Ferrero Rocher. Radico Khaitan

2. Technology: Norton

3. Finance: ANZ, HSBC

4. Tourism: Incredible India, Daman and Diu, Chhattisgarh Tourism, Singapore Zoo, Night Safari, Jurong Bird Park, Kidzania

5. Automobiles: SAAB, Mitsubishi, Autobacs

6. Manufacturing: Greenlam, Manjushree Group (Birla Group)

7. Airline: Qatar

8. Government Services: Ministry of Foreign Affairs, Peoples Association

Pritika Gupta

Regional Account Director, Grey Indonesia

Pritika Gupta, has joined us as Regional Account Director at Grey Indonesia for P&G business. In her last role, she was working with DDB Mudra Group as Group Business Director on Puma India, Captain Morgan, Narang Group and Diageo. She has also worked at Mullen Lowe Lintas, Wizcraft Entertainment and Wunderman Thompson across categories - retail, automobile, e-commerce and fashion and has handled brands like – Fastrack, Arvind fashion brands, Madura garments, Myntra, Flipkart, PaperBoat and many more.

She was selected as Impact Magazine’s Top 30 Under 30 Future Leaders of Advertising 2016. Her work has been rewarded with Effie’s Grand and Gold for PaperBoat and was instrumental in creating the iconic Suede Gully campaign for Puma - recognized at Cannes 2018 with 3 shortlists, won bronze at Spike Asia 2018 and bronze at Effie’s 2019.

A traveler and adventure junkie at heart, she would live out of a suitcase if given an opportunity. She Believes in exploration as a form of education. A way of living life where experience is the greatest teacher. Off late, deep-sea diving is her newfound interest.

I-van Policarpo

Regional Creative Director

Before advertising, I-van was creative director for runway shows and a fashion magazine. His knack for lifestyle-oriented communications earned him the lead spot for McCann Manila’s Beauty Group early in his advertising career. Since then, he has led successful integrated and digital campaigns for numerous hair, skin, and personal care brands in the region. A true-blue ASEAN citizen, I-van has called Kuala Lumpur, Singapore, and Manila his home these past years. Today, you’ll find him in the Instagrammable coffee shops of Jakarta, brainstorming with his team on the next Pantene big idea, clad in his favorite Comme des Garcons pieces.