ACT Responsible and WARC Highlight Grey’s Global Creative Excellence
The annual ACT Responsible ACT Good Report launched, in partnership with WARC, celebrates the best campaigns and networks promoting social and environmental responsibility.
The 2024 ACT Good Report highlights the world’s most impactful use of creative communications, ranked by the performance of campaigns across the ACT Responsible Program and the WARC Creative 100 – the global benchmark for creative excellence.
Fore-fronting the effort among the Top Network is Grey, placing at No. 3 in the rankings. Grey’s commitment to Famously Effective studios that educate, inform, and bring about positive change has earned our global network a distinguished position in the global creative landscape.
In the individual agency category, Grey’s global studios have made headway. Grey New York has achieved 7th place and Circus Grey ranked 22nd place, both placing among the best 25 agencies.
Our network’s success includes campaigns that dissect the crucial role of creativity in driving change, with Circus Grey’s The Emancipation Loan and Grey Argentina’s The Postponed Day performance recognised as best 40 ranked campaigns, globally.
The Emancipation Loan
In Peru, every bank requires both the husband and wife to sign for a loan, leading women to face a cultural roadblock to a life of independence. Mibanco and Circus Grey decided to break national banking policies and take on the country’s patriarchal mindset - giving women a chance to pursue their aspirations and a better future. With this new opportunity, The Emancipation Loan flipped the gender gap, from 52% of bank customers being male to 53% being female. Female empowerment, signed, sealed, delivered.
The Postponed Day
Alarming statistics in Argentina revealed that 40% of women at risk-age failed to undergo their annual mammograms, and 20% had never had one. To address this issue and save lives through early detection, Grey Argentina worked with LALCEC to engage 30 of the largest NGOs in the country to postpone their campaign launches around World Cancer Day on October 19th, mirroring the tendency of women to postpone their health check-up. Grey Argentina successfully influenced a remarkable 275% increase in the number of mammograms conducted, reaching 1,500 screenings compared with the previous year.
